1970 Cadillac Eldorado on 2040-cars

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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Junkyard Gem: 1987 Cadillac Cimarron

The General's Cadillac Division hit its all-time sales record during the 1973 model year, with 304,839 cars sold. Then the OPEC oil embargo in the fall of that year caused oil prices to triple, while simultaneously accelerating several negative trends in the American economy. In the aftermath, sales of imported luxury cars surged, the President resigned, the communists conquered South Vietnam, and Cadillac introduced a compact car based on the proletariat Chevrolet Nova. Sales of those Sevilles — which cost better than triple the price of their Nova siblings — proved strong, and so it seemed to make sense to create a Cadillac-ized version of the Nova's replacement: the front-wheel-drive Chevrolet Cavalier, which debuted for the 1982 model year. Thus was the Cadillac Cimarron born, and that's what we've got for today's Junkyard Gem. The Cimarron stayed in production for the 1982 through 1988 model years, but sales were strongest for the first few years and so the 1982-83 cars make up the bulk of my Cimarron junkyard finds. This very clean '87 in a Denver-area yard is a rare late-production car. Although the Cimarron was by far the swankiest GM J-Body ever made, its Cavalier ancestry was unmistakable. While the Nova-based Seville caused some grumbling over the cheapening of the Cadillac brand, the Cimarron inspired widespread anger and loathing among those who love cars. Even with a leather interior and nice audio system, the Cimarron still caused pain to its owners who saw cheapo Cavaliers (and Pontiac J2000s and Olds Firenzas) looking nearly identical at a glance yet costing far less. In 1987, the list price on a new Cimarron started at $15,032 (about $35,550 in 2021 dollars). The cheapest Cavalier listed at $7,255 that year, though the loaded Cavalier RS sedan with V6 engine started at $9,159. For 1982 through 1986, the base powertrain in the Cimarron consisted of a 1.8-liter or 2.0-liter four-cylinder — yes, the same double-digit-horsepower engines that went into Cavaliers — paired with a four- or five-speed manual transmission. The 2.8-liter V6, rated at 125 horses, was an option in those cars and became standard equipment in the 1987 and 1988 Cimarrons.

2022 Cadillac CT5-V Blackwing will get carbon fiber seat backs

Cadillac is putting the finishing touches on the 2022 CT5-V Blackwing, the high-performance sedan that will pick up where the CTS-V left off. It announced the model will be available with carbon fiber front seat backs. Presumably found on the list of extra-cost options, the weight-saving carbon fiber seat backs will stand out with a book-matched design and a laser-etched V-Series logo that will remind the passengers sitting in the back that they're not riding in a regular CT5-V. Interestingly, Cadillac noted the seats will also boast "other customer-centric innovations and features" that will be detailed closer to the sedan's on-sale date. Chairs are hardly on the front lines of automotive innovation, so we're looking forward to learning more about what Cadillac has in store. Drivers will have carbon fiber in front of them, too, because the multi-function steering wheel's bottom spokes will be made with the composite material. Cadillac hinted the sedan's top speed will lie in the vicinity of 200 mph. 2021 Cadillac CT5-V Blackwing spied View 15 Photos Nearly everything else we know about the CT5-V Blackwing comes from a diverse selection of rumors, industry murmurings, and spy shots. We learned earlier in 2020 that it might receive an updated version of the 6.2-liter V8 that powered its predecessor, not the 4.2-liter Blackwing engine it's named after, and leaked images strongly suggest a manual transmission will be available, though we assume Cadillac will also offer an automatic. It might be a six-speed stick, or Cadillac could use a version of the Chevrolet Corvette's seven-speed manual. Our questions will be answered when the 2022 Cadillac CT5-V Blackwing finally makes its debut. It's scheduled to go on sale in the summer of 2021, so its unveiling is likely a couple of weeks away, and Cadillac warned availability will be limited. The smaller CT4 which replaced the ATS, is also in line to get the Blackwing treatment.