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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

If Cadillac’s smart, the CT5 will be a CTS without baggage

Cadillac is, mercifully, about to rationalize its lineup, something that's been a long time coming. The CTS is one of those cars that gets admiration from reviewers, like us, for a concerted effort from GM to engineer an underlying platform that matches the Germans in terms of raw dynamics. From buyers, it gets not even a shrug as they, oblivious to its existence, walk right into BMW and Mercedes dealerships. The reasons for this have a lot to do with the sheer brand recognition, and the image, of the German competitors. You can't really lay that all at GM's feet, but what you can do is critique the uninspired drivetrain selection. The 3.6-liter V6 is a crude implement, making its 335 horsepower roughly. The BMW's equivalent inline six makes its power smoothly, with modern forced induction. There's no directly comparable E-Class sedan until you get into the V-Sport versus E43 situation, but the turbo four is smooth. And the interior? No question. The Mercedes is jaw-slacking. The story for the CTS's turbo four is largely the same. Some blame also has to be leveled at the first- and second-generation CTS sedans, which adopted an odd strategy: sell a slightly larger sedan to folks looking at 3-Series, A4, and C-Class, but at about the same price. Folks weren't interested in a larger car for the same money. Despite the third-gen CTS's growth into the 5-Series size class, the CTS still seems like an odd in-betweener in the sport luxury segment – psychologically, if not physically. CTS sales are in the toilet in 2017, and GM is smart to shake things up. So with the announcement that Cadillac head honcho Johan de Nysschen has finally been allowed to kill off underperforming models, the CTS is toast. (As is the ATS, and much more importantly, the XTS – a shambling dinosaur of a sedan.) What's next is the CT5, and that's what we're interested in now. Cadillac has until 2019 to figure out what the CT5 actually is. That isn't a lot of time, so our money is on it being a repositioned, rationalized CTS. The platform's not bad; it's heavier than the larger CT6, but it's fairly modern. Sadly, it's unlikely that any of the standard powertrain options will get a revamp, but maybe some additional sound deadening or an active engine mount system to reduce NVH will quell the V6's bad habits. View 32 Photos More importantly, Cadillac will get a chance to work on the interior look, almost certainly aligning it more closely with the much improved CT6. That'll help a lot.

Mixed sales results, but automaker stocks rise on need for cars in Houston

DETROIT — The Big Three Detroit automakers on Friday reported better-than-expected August sales and issued optimistic outlooks for demand as residents of the Houston area replace flood-damaged cars and trucks after Hurricane Harvey, sending their stocks higher. General Motors, Ford and Fiat Chrysler posted mixed August U.S. sales, with GM up 7.5 percent and Ford and Fiat Chrysler down. Japanese automaker Toyota improved sales by nearly 7 percent, while Honda fell 2.4 percent. Still, analysts focused on the potential for Detroit automakers to cut inventories and stabilize used vehicle prices as residents of Houston, the fourth largest city in the United States, are forced to replace tens of thousands, perhaps hundreds of thousands, of vehicles after the devastation from Hurricane Harvey. Mark LaNeve, Ford's U.S. sales chief, told analysts on Friday that following Hurricane Katrina in 2005 "we saw a very dramatic snapback" in demand. That said, Ford sales fell 2.1 percent in August. It sold 209,897 vehicles in the United States, compared with 214,482 a year earlier. Sales were down 1.9 percent in the Ford division and off 5.8 percent at Lincoln. Demand was down for cars, crossovers and SUVs. It was not clear how many vehicles in the Houston area will be scrapped, LaNeve said, saying he had seen estimates ranging from 200,000 to 400,000 to 1 million. Ford's Houston dealers may have lost fewer than 5,000 vehicles in inventory, he said. Ford is the No. 1 automaker in the Houston market, with 18 percent share, according to IHS Markit. The company plans to ship used vehicles to Houston dealers and has "every indication we would have to add some production" of new vehicles to meet demand, LaNeve said. Investor concerns about inventories of unsold vehicles and falling used car prices have weighed on Detroit automakers' shares most of this year. Now, automakers can anticipate a jolt of demand from a big market that is a stronghold for Detroit brand trucks and SUVs. "It's got to be a positive for the industry," LaNeve said. Investors appeared to agree. GM shares rose as much as 3.3 percent to their highest since early March. Ford increased 2.8 percent at $11.34, and Fiat Chrysler's U.S.-traded shares were up 5.2 percent $15.91, hitting their highest in more than five years. GM reported a 7.5 percent increase in U.S. auto sales in August, helped by robust sales of crossovers across its four brands.