1965 Cadillac Eldorado Convertible From Long Indoor Storage on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

Cadillac teases CT4 and CT5 V-Series Blackwing steering wheel

There's quite a bit that we know about the upcoming Cadillac V-Series Blackwing models. Thanks to spy shooters and prototypes, we've seen the CT4-V and CT5-V Blackwing out and about testing on public roads, which means we've seen the bronze wheels in staggered sizes. We've been told they will offer proper manual transmissions, and we know they will lap a race track quicker than the ATS-V and CTS-V they replace. And now we know what their steering wheels will look like. It's not much to base an entire teaser on, but there are a few interesting tidbits we can glean from Caddy's first official Blackwing tease. First, the wheel itself. It's leather wrapped (not Alcantra, at least on this example), it looks to have meaty bulges where you'll want to grip it, it has a red strip at the top to help locate straight ahead while driving aggressively, and it has a carbon fiber V-shaped spoke at the bottom. Finally, we see a prominent silver button labeled "V" on the left side that will allow drivers to quickly access V-Mode. To the right will be buttons for the Performance Traction Management system. Judging by the fuzzy background behind the wheel that shows some sort of digital gauge cluster, it seems that Cadillac may be aiming for a 200-mile-per-hour top speed for the CT5-V. That's not a stretch, as the last-generation CTS-V could hit that speed, too. Cadillac smartly took this shot in a way that blurs the center console, which means there's plenty more time to speculate on the transmission choices. Cadillac says the V-Series Blackwing models will be ready in time for the summer of 2021. Stay tuned. Related Video:  

2015 Cadillac ATS, CTS recalled over brake issue

A problem with the brakes on the 2015 ATS and CTS has prompted Cadillac to issue a recall. According to the notice below from the National Highway Traffic Safety Administration, the issue revolves around the bracket that connects the brake pedal assembly and the rod that actuates the brakes. Even under normal operation, that bracket could fracture, impeding the ability to slow or stop the vehicle. That, as you're surely aware, could increase the risk of a crash. The issue affects a reported 2,163 vehicles in the United States. Owners will need to be bring their vehicles in to their local dealership to have those brackets replaced starting on August 1. See the complete recall notice below. RECALL Subject : Brake Pedal Bracket may Fracture Report Receipt Date: JUN 09, 2015 NHTSA Campaign Number: 15V358000 Component(s): SERVICE BRAKES, HYDRAULIC Potential Number of Units Affected: 2,163 Manufacturer: General Motors LLC SUMMARY: General Motors LLC (GM) is recalling certain model year 2015 Cadillac ATS and CTS vehicles. The affected vehicles have a bracket between the brake pedal assembly and the rod that actuates the brakes that may fracture during normal brake pedal operation. CONSEQUENCE: If the bracket fractures, the driver would not be able to apply the brakes, increasing the risk of a crash. REMEDY: GM will notify owners, and dealers will inspect the vehicle and replace any affected bracket, free of charge. The recall is expected to begin August 1, 2015. Owners may contact Cadillac customer service at 1-800-458-8006. GM's number for this recall is 15352. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.