1965 Cadillac El Dorado Convertible on 2040-cars

Auto blog

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Cadillac CT5 Luggage Test | How big is the trunk?

The Cadillac CT5 is a midsize luxury sedan. At least by today's standards. By the standards of Cadillac's past, it's practically a compact. At 193.8 inches long, the CT5 is 3 inches shorter than its STS predecessor of 15 years ago and 11 inches shorter than the Seville of 25 years ago. This is significant since virtually every other car brand's offerings have grown from generation-to-generation. See the BMW 5 Series as just one example. You'd have to go back to the 1980s to find a CT5 ancestor that's smaller, though that stubby thing was an aberration.   Honestly, I'm just sharing that because I think it's interesting. This post is about trunk space, and exterior size doesn't necessarily equate to how much junk you can fit in the trunk. In fact, the CT5 is pretty good example of that. Although smaller than its predecessors, the CT5 is still an awfully big car that's comparable to other midsize luxury sedans, including the 5 Series, Audi A6 and Mercedes-Benz E-Class. The trunk, however, is notably smaller than what you'd get in those with a rather rinky-dink 11.9 cubic feet. That's coupe territory and less than what you'd get in some subcompact sedans. The A6 and E-Class are in the 13-cube range, while the 5 Series apparently has 14.5 cubic feet.  So, how small is 11.9 cubic feet? Although plenty wide at the rear, which should be handy for golf clubs, the CT5's trunk isn't very long compared to all those competitors. The A6's is narrower but also practically a tunnel by comparison. Also, note the ramp-like structures along the outer edges. Besides making loading a hassle, they effectively make the trunk even smaller than the 11.4 cubic-feet that's technically there since it's so difficult to load items right up to the wheel wells. You can see a closer look at those "ramps" above left along with the smallish pass through that oddly looks like a previous-generation Hyundai Sonata's grille.  Above right you can see the underfloor storage. There is no spare tire.  Besides those "ramps" impeding luggage loading from below, these giant speakers hanging down from the parcel shelf sure don't help, either. Watch your hands while loading, as well as anything that might be easily scratched (or that might damage the speakers) OK, let's get to the bags.

Cadillac developing stretched ATS-L just for China

To luxury automakers, long-wheelbase sedans are to China that crossovers and SUVs are to the US, so it isn't all that surprising any more when the latest sedan gets an extra couple of inches between the wheels to improve rear-seat comfort. According to Car News China, the next sedan to get the stretch will be the Cadillac ATS, which will increase the wheelbase by 10 centimeters (about four inches) to become the ATS-L.
Designed to go up against rivals like the BMW 335Li and the added-length Mercedes C-Class, the ATS-L will reportedly be built locally in China with an engine list that will grow as well. Currently, only the 2.0-liter turbo engine is offered in the ATS in China, but the ATS-L will get the full spectrum of ATS engines including the base 2.5-liter and the peppier 3.6-liter V6. This isn't the first time Cadillac has offered a China-specific stretched sedan either as the SLS dates back to 2006.