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2020 Cadillac CT4 spy shots reveal sedan-heavy approach in age of SUVs

You're looking at some pictures of the 2020 Cadillac CT4, which will be smaller than the upcoming CT5. And since they're both smothered in similar-looking camouflage, which is specifically intended to confuse, you might think they look pretty similar. In isolated photos, it's sometimes hard to tell which sedan you're looking at. In fact, when we first saw this car recently, we also thought it was a CT5. Here's how we know they're actually two different cars. Some background: The CT5 is slated to replace the CTS, and to try and find the balance that the old car couldn't achieve in the lineup. Cadillac's former CEO previously stated that this car would also fill in for the ATS, which is on its way out. Whatever it ends up being, it'll have to make a clear case for itself against the CT6 — it can't be too close in size and opulence, or they'll hurt each other in sales. And the CT5 can't be too small, or it will struggle against traditional midsize luxury cars. The CT4 could further complicate matters for the exact same reasons, just in a smaller package. How small can Cadillac make it? It seems poised to replace the wonderful-to-drive ATS, which was as allergic to sales as the XTS. This will give Cadillac a three-sedan lineup: CT4, CT5, and CT6. Let's hope there's enough differentiation between them to prevent consumer confusion and sales cannibalization — and that consumers understand the CT6's promotion via attrition to top dog in the sedan lineup. With all that out of the way, let's look more closely at the CT4 (above left) and CT5 (right). The CT4's greenhouse stops closer to the centerline of the rear wheels than the CT5's. That gives the CT5 a visually longer, leaner look, more of a semi-fastback arrangement. The CT5's rear vanity window should resemble the CT6's, with a glass element behind the door opening. The CT4 will have a more conventional vanity window in the door, like the ATS. Perhaps the quickest "tell" is the size of the side-view mirrors, which are rounder in the CT4 and leaner in the CT5. Out back, the CT4 has a lower cutout for the license plate than the CT5. The exhaust outlets are also different, although that may change for production. Remember, the big full-width rear lights are probably misdirection on the part of the GM camo team. The entire rear decklid of the CT4 has more roundedness to it, while the CT5's extra width gives it more room up top to spread the decklid out a little flatter.

Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Lyft and Ghostbusters want to take you for a ride in Ecto 1

Part of the fun of using a service like Lyft is that you never know exactly what kind of car will pick you up. And if you're in select cities this weekend, it could be the Ghostbusters' Ecto 1. Lyft is picking riders up in a 1982 Cadillac DeVille wagon decked out in the livery of everyone's favorite ghost catchers as part of a promotional tie-in with the new Ghostbusters movie. Just select Ghost Mode when ordering a car, and a decked-out Ecto 1 should appear. Customers can't ride with Slimer, but Lyft is packing each car with Hi-C Ecto Cooler – the relaunched juice drink that most older millennials lived on during their childhood – and Twinkies. If you're questioning the Twinkies, we strongly recommend you go back and watch the 1984 original. Egon will educate you. Riders in New York, Los Angeles, San Francisco, Boston, and Washington can order a free ride in Ecto 1 on Friday, July 1 or Saturday, July 2, between 10 a.m. and 6 p.m. Ghostbusters, starring Kristen Wiig, Melissa McCarthy, Leslie Jones, and Kate McKinnon, hits theaters on July 15. Related Video: News Source: Lyft via YouTube Celebrities TV/Movies Cadillac Wagon Luxury Special and Limited Editions Videos Lyft ecto 1 1982 cadillac deville