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Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.

Cadillac is bringing a new concept to Pebble Beach

Cadillac will debut a new concept Thursday in Monterey. The company also released teaser video, but it only shows us a few glimpses of interior parts and a concept drawing that seems to show a very minimalistic dashboard. The big draw appears to be the large screen filling in for instruments and infotainment. According to Cadillac, the screens are curved OLED panels co-developed with LG, and the technology behind them will appear in a future Cadillac. Bringing a new concept to the famous Monterey Car Week is a return to form for Cadillac. In past years the company brought beautiful concepts like the full-size, four-door Ciel convertible, and the taught, athletic Elmiraj coupe. The latter of these showcased designed cues that trickled into production Cadillacs. No word (or pictures) on the exterior yet. We'll be sure to have complete coverage of the concept later this week. Related Video: Image Credit: Cadillac Cadillac Concept Cars Videos Pebble Beach

2021 Cadillac Escalade will get next-gen Super Cruise with auto lane-change

Super Cruise is getting its first big update since it was originally launched on the 2018 CT6 sedan. As that large car fades away, this new version of Super Cruise will be coming online in the 2021 CT5, CT4 and … the 2021 Escalade! Yes, ladies and gents, Cadillac is finally applying its advanced driver assistant to the iconic Escalade. The biggest change to this version of Super Cruise is a new feature called “Lane Change on Demand.” When Super Cruise is engaged, the driver can tap the turn stalk, and the car will execute a hands-free lane change if itÂ’s safe to do so. This kind of lane-change functionality is similar to that offered by other manufacturers' systems (i.e. Mercedes-Benz, Tesla, BMW). However, like the rest of Super Cruise, the car is able to complete the task with the driverÂ’s hands completely off the steering wheel so long as the driver monitor can tell that youÂ’re paying attention. Further improvements abound. “This is our most extensive update weÂ’ve made to Super Cruise since its debut,” said Mario Maiorana, Super Cruise chief engineer. “We have made a number of improvements to make Super Cruise more intuitive, better performing and more accessible for our customers. In addition to the automated lane change functionality, weÂ’ve made improvements to the user interface and hands-free driving dynamics.” Cadillac says that it has gathered richer map information to make the lane change function possible and also to make turns and highway interchanges smoother. The software was also improved with the aim of gaining “better steering and speed control.” Cadillac also made the system easier to engage. It did this by allowing the operator to switch the Super Cruise system on, and then get the vehicle in a proper lane position — it automatically activates once the vehicle is positioned. Previously, the driver had to get the vehicle centered in the lane properly, and then you were allowed to switch the system on. The auto lane changing function operates similarly to other systems like it. When driving, you can either tap or fully depress the turn signal stalk. The car then looks for an acceptable opening in the indicated lane. Once found, the car begins its lane change. Within the gauge cluster, there are animations that keep the driver apprised of the lane change at all times. Once the vehicle has moved into the new lane, itÂ’ll shut the turn signal off and continue driving along.