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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

Cadillac CT5 vs. BMW 3 Series | How they compare on paper

Cadillac just introduced the CT5 sedan at the 2019 New York Auto Show, and it's set to replace both the larger CTS and smaller ATS in the brand's lineup. We have all the details and features for you, in addition to a deep dive with the car's chief engineer, but now it's time to see how it stacks up to the long-time standard bearer in this class: the BMW 3 Series. Now, the car is a bit larger than the completely new 2019 3 Series, but Cadillac says the 3 and the rest of the compact luxury sedan class is its target for this car. We'll dive further into this little conundrum later. This comparison will look at how these vehicles measure up on paper, as we haven't driven the CT5 yet. That will come later, but we're expecting it to be a proper sport sedan competitor with the 3 Series, since Cadillac is building it off GM's dynamically superb Alpha platform. Now let's get on with the comparison. Powertrains and performance Both of these sedans come standard with 2.0-liter turbocharged four-cylinder engines. The BMW four-pot is a bit more potent, coming in with 18 more horsepower and 37 pound-feet of torque more than the Cadillac. Here's our driving review of the BMW. The only upgrade engine for both available initially are turbocharged six-cylinders. BMW offers up its revised inline-six, while Cadillac offers a V6. These six-cylinders are both 3.0 liters. Cadillac bests the BMW in brute torque by 31 pound-feet, but BMW takes the horsepower prize, making 47 more ponies. It's hard to say which car will actually be faster to 60 mph — they'll probably end up being about the same once official numbers are out. This segment used to be one guaranteed to offer a manual transmission, but that's not the case anymore. Neither Cadillac nor BMW will offer a manual to start, but expect to see the stick shift return to higher performance models of each car. For now, they both get torque-converter-style automatic transmissions. One dimension that isn't going away from either anytime soon is rear-wheel drive. Both cars offer rear-wheel and all-wheel drive in every spec available. Fuel economy for the 3 Series is impressive at 30 mpg combined with the four-cylinder. We'll have to wait and see if Cadillac can challenge that figure with its less powerful engine. Size and practicality Here's where a lot of the confusion about the Cadillac CT5 sets in. The CT5 is a tad larger than the 3 Series in its exterior dimensions, but the interior specs are nearly identical.

Cadillac CT6 shows its face in 2015 Oscars ad [w/video]

Have you been watching the 2015 Oscars? No? Then you've missed your very first look at Cadillac's long-awaited flagship, the imaginatively named CT6. Don't worry folks, we've got the entire spot, titled The Daring: No Regrets, available below. Marking the start of the new Dare Greatly campaign, the 60-second spot will be joined by three others during the Oscars' broadcast, and features a number of unconventional luminaries from the worlds of fashion, finance, technology and film, contrasting their common beginnings with their exceptional accomplishments. It's a powerful spot... and then the CT6 arrives. Asking "How dare a 112-year-old carmaker reinvent itself," a white CT6 is spotted (viewed through what looks like a bad Instagram filter) cruising slowly down a New York (we assume) street. The car itself is big and wide – properly American and Cadillac in its proportions – and features a very handsome evolution of the latest CTS' styling, with a new take on the brand's distinctive headlight and grille design. Have a look at the photo above, watch the ad and let us know what you think of both the commercial and the car that stars in it, down in Comments.