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Cadillac shows dealers convertible rendering

Cadillac is getting serious about revitalizing and expanding its lineup, and to that end, a new report claims that brand boss Johan de Nysschen has been showing plans for several new models to the marque's dealer body - among them, a new convertible.
The droptop which Cadillac reportedly showed its dealers in sketch form, would be based on the same platform as the ATS and CTS, those it's unclear to which (if either) of those model lines the new convertible would be added, or whether the design features a canvas or folding hardtop roof. One way or another, it would be the first time Cadillac would offer a convertible since the Corvette-based XLR roadster was discontinued more than five years ago.
Quoting an unnamed brand spokesperson, Cadillac would "like to introduce an open car to the portfolio at some point," however, "it's not likely to be one of the near-term portfolio additions."

A few signs that Cadillac's revival is taking hold

Only a flatworm would not have predicted the Cadillac ATS would help increase sales for America's erstwhile luxury brand of record; however, even the best automotive oracles didn't realize by how much: The ATS fueled a 49-percent increase of the brand's year-on-year sales in March, the sixth straight month of growth for Cadillac. The momentum helped push General Motors to post a 6.4-increase in sales in March versus 2012, leading its domestic competitors.
Dealership salesmen are among the first to register the shift occurring at Cadillac. A Texas dealer related an incident in which he helped a mother affix a baby seat in a car for a test drive, explaining that as opposed to the older buyers that are still a Cadillac mainstay he's getting "a pretty diverse group that's coming through the door now" who are "younger and better educated." Aided by incentives on the ATS, Cadillac's sales are up 38 percent so far this year, overtaking Acura as the fourth best selling luxury brand, and GM stock is benefiting with incremental gains because of it. Based on early response, the new 2014 Cadillac CTS should keep things going in the same direction.
The trend at the Wreath and Crest is part of a larger sales trend happening among domestics - with other models like the Dodge Dart and Ford Fusion doing well - and overall US car sales. Head over to Bloomberg for the big picture and role the ATS plays in it.

2014 Cadillac CTS configurator open for business

Cadillac has just set the new configurator for the redesigned, 2014 CTS live. While we've already tested out the new CTS, this is our first chance to play with all the interior and exterior color options and to get a fair idea of the price. The new CTS covers a broad swath from the $46,025 base model, with the 2.0-liter turbocharged four-cylinder, to the $59,995 VSport, complete with its brawny, 3.6-liter twin-turbocharged V6.
It doesn't take much to send the CTS's price up from there, though. Opt for the VSport Premium trim, and the price immediately jumps $10,000. Opting for one of the premium paint colors is all that's needed to nudge the CTS past $70,000. For reference, a 556-horsepower CTS-V (previous-generation, naturally) starts at $64,515.
Click over and have a look at the configurator for yourself.