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Cadillac Lyriq EV debut delayed by Covid-19 virus

The, coronavirus, otherwise dubbed Covid-19, has claimed another large gathering. General Motors canceled the public debut of its coming Cadillac Lyriq crossover, planned for April 2 in Los Angeles, due to fears over the continued spread of the virus. With more than 14 confirmed cases of residents with Covid-19, Los Angeles declared a state of emergency last week. Michael Albano, a communications director at GM, said in an e-mail to The Verge that "Our top priority is the safety of our media guests and employees." At the time of writing there's no word on a potential new date for the reveal for the highly anticipated crossover that GM just announced last week at a private event in Warren, Michigan. However, the automaker provided Autoblog with a statement that read, in part, "Please know we are working to reschedule the reveal as soon as possible." What we know about the Lyriq is just as compelling as what we don't know. There XT5-sized people hauler will be out to dazzle in every way, with a ton of weight on its shoulders — many will be judging GM's and Cadillac's past and claimed preparedness for the future based on this one offering. The Lyriq will be the first GM EV to sit on a new EV architecture the engineers call BEV3 and the marketers call Ultium, with battery capacities up to 200 kWh and a potential range of 400 miles. Speaking of which, GM just applied to trademark the term Tecra with the US Patent and Trademark Office, so we could be in for more information on innovative battery systems in the not-too-distant future. The automaker could forgo a public debut for the time being and opt to livestream the event. Or, who knows, it's possible the Detroit Auto Show just garnered itself a whopping debut for the show's debut event in June; the first rendering of the Lyriq aired at last year's Detroit show. Related Video:

Cadillac exec realizes ELR pricing was stupid high

At least one Cadillac exec has finally started to come to terms with something we knew all along: the initial $75,000 price for the ELR plug-in hybrid was way too high. The bad decision in part led to the model selling just over 1,000 units last year. Company marketing boss Uwe Ellinghaus recently gave an interview to Bloomberg where he discussed what went wrong. "The MSRP was, indeed, a mouthful," Ellinghaus said to Bloomberg. "We overestimated that customers would realize our competitors were naked at that price." People balked at the ELR's price from the very start, and dealers were receiving $5,000 at one point just for getting customers to test drive the PHEV. Later, some incentives for buyers were as high as $14,000. Cadillac planners saw a conundrum when it came to the ELR's price. Too low of a figure was thought to bring the model close to the Chevrolet Volt, and $75,000 was also believed to signal Caddy's PHEV as something special. "We just wanted to make this a statement for the brand of how progressive we are," Ellinghaus said to Bloomberg. Cadillac is now working to rehabilitate the ELR's reputation with a host of updates for 2016. Buyers get a 25-percent boost in powertrain output, additional standard features, and the whole package comes with a $9,000 drop in price. The tweaks should help the luxurious PHEV make a better second impression. Related Video:

The 2021 Cadillac Escalade's triple curved OLED screens are gorgeous

The centerpiece and crown jewel of the 2021 Cadillac Escalade is the triple OLED screen setup facing the passengers. It’s an imposing cowl with 38 inches of screen real estate in total, and itÂ’s a Cadillac Escalade-exclusive piece of technology. An interesting and unique feature like this has the potential to set Cadillac apart from the stiff competition in the luxury space.  Its appearance is just like that of the Cadillac Escala concept. We donÂ’t often get to see interior concepts carried into production, so thatÂ’s exciting on its own. The layout consists of a 16.9-inch touchscreen infotainment system, a 14.2-inch instrument cluster and a 7.2-inch touchscreen to the left of the cluster. All of the screens are curved and use OLED technology, which is commonly used on the screen of your Android phone, iPhone or TV. It allows for the deepest blacks, best contrast ratios and extremely vivid colors. In short, an OLED screen is going to look better than an LCD screen, and thatÂ’s why Cadillac is using it. We sat down with a few folks who could tell us more about it. Phil Kucera, Cadillac interior design manager, gave us some background on the decision to implement this tri-screen layout. “To be honest with you, it was a high-end leadership decision,” Kucera says. “There was a lot of, 'Hey maybe we donÂ’t put that on the base level. And why do you have to use OLED?' Because OLED is not the cheap way to go. So the fact that it stayed that size and remained OLED Â… I would bet that youÂ’re going to see other people doing something like this. There was a real push to try and get here first.” Sounds like the screen could have ultimately been a victim of cost-cutting measures. WeÂ’re glad it made it into production, because it looks promising. Sameer Gupta, GM's engineer manager responsible for infotainment, walked us through the new digital landscape. If you didnÂ’t like the old Cadillac software from before, youÂ’ll be happy to learn that this system is a completely new user interface, sharing nothing with any software before. Gupta told us that this is “a complete first-of use of this interface.” “When we started doing the system, we envisioned a system that had rich graphics, but was also simple and adaptive,” Gupta told us. After spending some time poking around in an Escalade, we can report that the new menus are full of rich graphics, pleasing animations and snappy transitions.