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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

2016 Cadillac CT6 has arrived

We have known for a while that the 2015 New York Auto Show would mark the debut of Cadillac's latest flagship model. But after months of waiting as Caddy slowly revealed details, the 2016 Cadillac CT6 has finally arrived. The sedan is a technological tour de force for the brand and inaugurates a long list of new technologies. The CT6 will begin production at the Detroit-Hamtramck Assembly plant in late 2015 and will go on sale with three engine options. Caddy won't release final figures yet, but based on preliminary numbers, we know the base 2.0-liter turbocharged four-cylinder will make 265 horsepower. Stepping up to the newly revised 3.6-liter V6 will net buyers an estimated 335 hp, and finally there will be the 3.0-liter twin-turbo V6 with an output of around 400 hp. All of these engines will be mated to eight-speed automatic transmissions, and six-cylinder models will get standard all-wheel drive that will be able to constantly vary the power sent to the front wheels. Carrying those powertrains is the new, aluminum-intensive Omega architecture. In addition to the lightweight metal making up the platform, the entire exterior also uses it to provide an estimated curb weight of less than 3,700 pounds. The decision to shed mass makes the CT6 a featherweight in its class – for comparison, the lightest, six-cylinder Audi A8 weighs 4,365 pounds. The sedan rides on a 122.4-inch wheelbase and is 204 inches long. That makes the Cadillac about 1.3 inches shorter than the smallest BMW 7 Series, but the Caddy is projected to tip the scales at less than both the big Bimmer and even the 5 Series, too. Cadillac wants the CT6 to be a luxury sedan that drivers can enjoy. In addition to the low weight, there's an available Active Chassis System throughout the range with rear-wheel steering and Magnetic Ride Control. When combined with the all-wheel-drive system, it means every corner of the car is both driving and steering the vehicle. Inside, the CT6 offers a ton of tech and luxury. Drivers are held in massaging, leather seats, and rear passengers also get adjustable chairs that are heated and cooled. Quad-zone climate controls keep everyone comfortable. Plus, in addition to the 34-speaker Bose audio system and streaming rearview mirror, there are features like a 10.2-inch CUE infotainment system with a capacitive touchscreen and console-mounted touchpad. The display also shows a 360-degree view outside and can even record video when the security system is activated.

2019 Cadillac Escalade ESV Drivers' Notes Review | Old, but not antiquated

When the Cadillac Escalade debuted 20 years ago, car-based crossovers were just getting their start. The Escalade was and still is basically a Chevy Tahoe with new styling and a nicer interior. That's especially true today, as our test car has an interior that looks like it was lifted straight from a Cadillac CTS rather than a Chevy Silverado. Crossovers may be more comfortable and fuel efficient, but they can't hold a candle to towing and payload capabilities of a body-on-frame SUV. If you need to haul seven people and a full-size Airstream in quiet comfort, few options are better than the Escalade. This week, our tester was a long-wheelbase Escalade ESV. That means substantially more room both behind the third row and with the seats folded. The Premium Luxury trim sits in the middle of the lineup, but it still comes with a lot of goodies. Features include a Bose audio system, a digital instrument cluster, a heads-up display, heated and cooled leather seats, a heated steering wheel, tri-zone climate control, Magnetic Ride Control and a stout 6.2-liter V8. Options include upgraded leather for $2,000 and polished 22-inch wheels for $600. All in, this Escalade was just shy of $100,000. Editor-in-Chief Greg Migliore: The Escalade is arguably Cadillac's best vehicle. It's a bold, body-on-frame SUV that feels decadently all-American. The Escalade is still contemporary even though it's been years since the ute has had a major redesign. I enjoyed a couple nights in this luxury bruiser. The V8 is powerful, and the 10-speed is a smart improvement. The command seating position is always welcome for me. The interior is nicely laid out, and the materials all look and feel upscale. Not a huge fan of Cadillac's touchscreen (no longer officially called CUE), but it seems to be getting better or I'm getting used to it. Love the Escalade's exterior design. It's dramatic, imposing and gives Cadillac something that's a true style-leader. All that being said, I'll be interested to see how Caddy iterates the Escalade. The Lincoln Navigator is an excellent product and a worthy adversary. Cadillac would be wise to keep its SUV flagship fresh. Senior Editor, Green, John Beltz Snyder: I was not excited to get into the Escalade. This is really not my cup of tea. I used to love the Chevy Suburban, but that fondness has languished as my tastes evolved as these huge vehicles have modernized, losing the charm that drew me to them when I was younger.