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Cadillac plans new branding campaign to go with new products

Cadillac's new leader says the GM luxury brand now has "thousands of people" working on its behalf back at its soon-to-be new headquarters in the Detroit suburb of Warren, with a new branding campaign under development and plans to fix longstanding quality issues. Cadillac President Steve Carlisle granted an interview with the Detroit Free Press in which he said he'll unveil a new strategy to redefine the luxury brand, which he's calling a "master brand," in the first quarter of 2019. "Cadillac has its own values — boldness, optimism, innovation, sophistication — that will reflect in the master brand," Carlisle told the outlet. The challenge is "how to bring those to life." He added that Caddy won't be defining itself simply as a viable option to gold-standard Germany luxury cars. "We're targeting customers versus competitors. Cadillac has to have its own persona and not be defined by where other brands are and are not. It has to have its own definition and that's what we're reflecting in our master brand." Carlisle, who was promoted to lead Cadillac in April, put his first stamp on Cadillac last month when the brand announced it will move its headquarters back to Warren, Mich., across the street from GM's massive Tech Center, after more than three years in Manhattan's SoHo neighborhood. He said its Cadillac House showroom, a ground-floor space used to display models and stage events with partners, will remain open "for the time being" and that the brand will use what it learned well outside of its Detroit auto-industry bubble to move the brand forward. He'll have his work cut out for him. Cadillac plans to launch a new or redesigned vehicle every six months for the next three years, and Carlisle said he wants the brand to be GM's technology leader, the first to deploy self-driving and electric-vehicle technology of GM's stable of brands. Yet the brand just ranked second-from-last in Consumer Reports' new reliability survey for 2018. Jon Linkov, deputy auto editor for CR, said the brand suffered for widespread complaints about its Cadillac User Experience infotainment system, with owners reporting frequent crashes, frozen screens and problems with voice control. "Most of (the complaints) really ran through the CUE system being a major culprit for Cadillacs," Linkov said. Through September, Cadillac's year-to-date sales had dipped a half a percentage point from the first nine months of 2017 to 113,240 units.

Gimp Pimp and Aqua Volvo at 24 Hours of LeMons | Car Club USA

Car Club USA heads to Sonoma, CA where the Gimp Pimp Cadillac and Aqua Volvo will take on all the crazy, sub-$500 competition at the 24 Hours of LeMons endurance race. "Over the last 30 years, car racing has gotten extremely serious and extremely expensive and it just seemed like there was a real need to make it accessible again," said LeMons founder Jay Lamm. The result is a series of endurance races across the US and Australia where all you need to join the fun is a junky car and some basic safety equipment. "It's just fun, compared to pro racing," said Wendy Epstein, driver of a 1979 Volvo 242 in bright "Aqua Volvo" livery. "24 Hours of LeMons is a form of racing that is designed to be cheap and easy, and anybody can do it," said Bill Manfroy, driver of the Gimp Pimp, a 1996 Cadillac SLS with some important modifications. "Part of what makes the Gimp Pimp Cadillac so special is that it does have hand controls, so it gives access to people like me that ordinarily get to race." "Which makes it perfect for LeMons." Each Car Club USA episode features a different car club or event from across the US, where passionate owner communities gather to share automotive experiences and embark on incredible adventures. From Main Street cruises to off-road trails, catch all the latest car club activity on Autoblog. Motorsports Weird Car News Cadillac Volvo Driving Racing Vehicles Car Club USA Videos Original Video viral video

Cadillac CT5 Luggage Test | How big is the trunk?

The Cadillac CT5 is a midsize luxury sedan. At least by today's standards. By the standards of Cadillac's past, it's practically a compact. At 193.8 inches long, the CT5 is 3 inches shorter than its STS predecessor of 15 years ago and 11 inches shorter than the Seville of 25 years ago. This is significant since virtually every other car brand's offerings have grown from generation-to-generation. See the BMW 5 Series as just one example. You'd have to go back to the 1980s to find a CT5 ancestor that's smaller, though that stubby thing was an aberration.   Honestly, I'm just sharing that because I think it's interesting. This post is about trunk space, and exterior size doesn't necessarily equate to how much junk you can fit in the trunk. In fact, the CT5 is pretty good example of that. Although smaller than its predecessors, the CT5 is still an awfully big car that's comparable to other midsize luxury sedans, including the 5 Series, Audi A6 and Mercedes-Benz E-Class. The trunk, however, is notably smaller than what you'd get in those with a rather rinky-dink 11.9 cubic feet. That's coupe territory and less than what you'd get in some subcompact sedans. The A6 and E-Class are in the 13-cube range, while the 5 Series apparently has 14.5 cubic feet.  So, how small is 11.9 cubic feet? Although plenty wide at the rear, which should be handy for golf clubs, the CT5's trunk isn't very long compared to all those competitors. The A6's is narrower but also practically a tunnel by comparison. Also, note the ramp-like structures along the outer edges. Besides making loading a hassle, they effectively make the trunk even smaller than the 11.4 cubic-feet that's technically there since it's so difficult to load items right up to the wheel wells. You can see a closer look at those "ramps" above left along with the smallish pass through that oddly looks like a previous-generation Hyundai Sonata's grille.  Above right you can see the underfloor storage. There is no spare tire.  Besides those "ramps" impeding luggage loading from below, these giant speakers hanging down from the parcel shelf sure don't help, either. Watch your hands while loading, as well as anything that might be easily scratched (or that might damage the speakers) OK, let's get to the bags.