50th Aniversary Edition on 2040-cars

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Is Cadillac working on an ELR-V? [w/video]

Could it be? Could Cadillac be working on an even higher-end version of its ELR plug-in hybrid? Well, General Motors' Executive Vice President Mark Reuss has gone on record as... well, not saying much. The exec was more than a bit coy on video (which you can view below) when asked about the idea of an ELR-V, although he did say that Cadillac was looking at "expanding the tuning envelope" for its plug-in coupe. What that means could be hinted at in these spy photos.
Cadillac is certainly up to something with this little red ELR. As is often the case, it's the car's enhanced brakes that give it away. Bigger binders are a telltale sign of sportier aspirations, and it's safe to say that rule applies with the ELR. The larger rotors and four-piston Brembo calipers are sourced from the Buick Regal GS, which we imagine would be plenty to bring the high-priced hybrid to a halt.
Obscuring those rotors and calipers are larger, double-armed five-spoke wheels. And, according to our spies, hiding behind that camouflage is a new grille. Outside of those two items, though, there's not much aesthetic change.

Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2021 Cadillac CT4-V Road Test Review | V is for Deja Vu

We now know that the 2021 Cadillac CT4-V is not the performance pinnacle of the line – that would be the 472-horsepower Blackwing. As it is, all the outrage spewed in the direction of Cadillac when it announced the once-great CT4-V was being downgraded to more pedestrian levels was ultimately much ado about nothing. Still, there's a kernel of truth to the notion that the new CT4-V (or CT4 V-Series as it's also known) just doesn't go far enough – or more accurately, the gap between it and the supposedly lesser CT4 Premium Luxury trim is surprisingly small. After driving the CT4 Premium Luxury with the optional 2.7-liter "450T" engine, I wrote here on Autoblog, "It's legitimately fun. You can feel the immense strength of the chassis, as well as the impeccable suspension tuning when hustling the car along. You also just feel things. There seems to be less cushion and fewer 1's and 0's between you and the car compared to other sport sedans like the BMW 3 Series and new Acura TLX. The steering has a lot to do with it: consistently weighted, regardless of drive mode, without too much speed-based adjustment, and genuine feedback filtered through the steering wheel. At the same time, the CT4 seems far more grown up and sophisticated in its engineering than the various front-drivers it competes with on price." After driving the CT4-V five months later, I wrote some notes on my computer. I later discovered they were virtually identical in overall impression to what is pasted above. It was like I had driven the same car twice. The resulting conclusion: I'd really need to exuberantly drive them back to back to notice a difference, especially as both cars had all-wheel drive. Even then, maybe not. It's perfectly plausible that many won't even notice a difference at all.  The all-wheel-drive point is key, however, because it means this CT4-V did not have the rear-drive version's Magnetic Ride Control 4.0 that always does wonders for a car's ride and handling. Maybe it would do so again here, but it's not like the CT4's ride or handling, regardless of flavor, needs much help. Much like the Premium Luxury 450T, the AWD CT4-V's fixed "performance" suspension provides a terrific balance of achieving a fast-attack pace in the mountains while not beating you up everywhere else. It absorbs bumps well and is neither crashy nor harsh. In other words, I didn't miss Magnetic Ride Control.