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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Book by Cadillac subscription service returns next year

Cadillac rolled out its subscription service Book by Cadillac at the beginning of 2017. On December 1, 2018, the automaker put the service on hiatus after having made a few revisions and learned a lot of lessons. Just a month later, brand president Steve Carlisle told GM Authority at this year's Detroit Auto Show that Book was definitely returning. A week after that, GM chief financial officer Deborah Wahl said Book 2.0 could be ready as soon as Q2 this year. It's taken a touch longer than expected to sort out the kinks, but Automotive News reports Wahl told an audience at the J.D. Power/NADA AutoConference L.A. that the real return happens in the first quarter of 2020.  When Book went on hiatus last year, the service charged $1,800 per month for insurance, maintenance, unlimited miles, the ability to swap into any Cadillac at will, and concierge-like vehicle delivery to your location with amenities like bottled water, umbrellas, and detailing. Good things came of it for the brand, such as the 70% of subscribers who'd never owned a Cadillac. Yet the drawbacks were too much. At one point, the carmaker said Book's halt was due to technical issues like "snags with the back-end technology used to support the service" that hampered customer service and increased costs. Cadillac managed the Book's fleet, as opposed to the dealers, and consumer choice — or a lack of it — played a role in the hiatus. In Carlisle's comments to GMA, he said that subscribers didn't swap out vehicles nearly as much as expected. Even though everything up to the full-fat V-Series models was in the catalogue, Carlisle said of the customers, "They wanted an XT5." The devotion to that one product changed the economics. "Are [subscribers] going to stay in that service if thatÂ’s what they realize they want?" he asked. "It is inherent in that model that we maintain more than one car per customer. And you got to think through the economic implications of that. Particularly if utilization is a lot lower than we thought because people are switching less than we thought." Wahl didn't offer any specifics on how Book 2.0 will differ from Book 1.0, only saying that there will be more "convenience, flexibility and value for potential subscribers." There will be less focus on swapping cars, and Cadillac will "base it off the dealer network." Since the brand's 900 U.S. dealers have the inventory, anyway, that should help both parties.

The new presidential limo is almost ready and way bigger than a Suburban

If you're familiar with the current presidential limo, which is nicknamed The Beast, you know it's based on a medium-duty truck platform. This new one, shown in aerial spy photos, appears to be just as huge. The vehicles flanking it in these shots are Chevrolet Suburbans, basically the largest passenger vehicle you can buy. And while the limo looks car-shaped, it's very tall and much longer than the three-row SUV. You might say it's yuge. Like its predecessor, The Beast 2.0 is being developed in secret because all of its various systems and defenses are matters of national security. We are fairly confident that it has lots of armor protection, glass that's about five inches thick, and special systems to clean the air in the event of a biological warfare attack. The current Beast is also said to carry a pint or two of the President's blood type just in case something does happen. When the President is being transported in a motorcade, he is at his most vulnerable, so Cadillac One and the vehicles that surround it have to be prepared for almost anything. In fact, two identical presidential limos travel together to make it harder for would-be attackers to do bad stuff. The Suburban escort it's getting here at the GM proving grounds is appropriate, since most of the vehicles used by the Secret Service to accompany the President's motorcade are big GM SUVs. By the looks of this camouflaged prototype, GM is nearing completion of testing the new Presidential car. The styling is a mix of CT6 sedan and Escalade, with a little XTS thrown in, and it looks a lot more sleek by comparison than the current blocky Beast. When it's ready, President Donald Trump will be the first to ride in it on official business and the current beasts will probably be retired and end up in a museum. Related Video: Featured Gallery Cadillac One Presidential Limo Spy Photos View 13 Photos Image Credit: Chris Doane Automotive Government/Legal Spy Photos Cadillac Luxury Sedan the beast cadillac one