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Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac XTS to become Opel flagship sedan?

According to Auto-News.de, Opel is considering using Cadillac's all-new big sedan, the XTS, as the base for its new flagship car, which would likely carry the name Omega.
WorldCarFans.com speculates that Opel could use GM's 3.6-liter direct-injection V6 that generates 304 horsepower or, possibly, a 2.8-liter turbocharged six-cylinder engine that creates 321 horsepower to power the vehicle. The European automaker could even use a 195-horsepower turbocharged four-cylinder engine in this application - fine, since many of Europe's largest sedans are powered by smaller, more efficient engines.
Regardless of power, the Omega could arrive at dealerships by the end of 2013.

2022 Toyota Tundra Capstone and Jaguar F-Pace SVR | Autoblog Podcast #719

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Consumer Editor Jeremy Korzeniewski. First they talk about driving the Jaguar F-Pace SVR and the Toyota Tundra Capstone. In news, they discuss the sinking of the Felicity Ace cargo ship with thousands of cars aboard, including VWs, Porsches and Lamborghinis, and the launch of the new Ford Mondeo in China. They also talk about the pros and cons of buying a used Cadillac ELR before digging into Jeremy's opinion on aggressive drivers. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #719 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2022 Jaguar F-Pace SVR 2022 Toyota Tundra Capstone Felicity Ace car carrier sinks Fifth-generation Ford Mondeo arrives at dealers in China Cadillac ELR used vehicle spotlight Opinion: Stop driving like there's a trophy at your destination Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related video:   2022 Toyota Tundra Capstone revealed