2004 Cadillac Deville Base Sedan 4-door 4.6l on 2040-cars

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Cadillac confident attitude will attract the elite to ELR plug-in hybrid [w/video]

Cadillac is not going to pull any punches when it comes to promoting its plug-in hybrid ELR. In the real world, the company is showing off the Wreath And Crest's coupe with Chevy Volt technology at exclusive events with "groups whose members are affluent, green-minded and have an appreciation for design and innovation," says Automotive News. That evidently means young Hollywood celebrities and other well-to-do demographics. As Cadillac global chief Bob Ferguson recently told the industry publication, "If you live on the West Coast and you're an architect and you've given to environmental causes, you're probably going to hear about the ELR. We have sliced and diced who is likely to buy this vehicle." "We have sliced and diced who is likely to buy this vehicle" - Cadillac's Bob Ferguson In the realm of advertising, Cadillac evidently thinks a fast-talking, USA-USA-USA! Type-A personality is just the kind of guy who will convince those celebrities and architects to buy one. For proof, look no further than the star of this new ELR ad called Poolside that Cadillac is airing during the Olympics. There are almost no details about the ELR in this ad, just a whole lot of attitude mixed with humor (the "We got bored" line is funny). In fact, there's almost no indication that the ELR is an extended-range hybrid at all. Short of a brief moment where our hero, actor Neil McDonough, unplugs his car from its charging station, you'd probably never know it's got an EV mode at all. That's undoubtedly a calculated bet by Cadillac, whose ad execs have undoubtedly noted that most electric cars are not selling well with an eco-first message, so they appear to be going with style and swagger instead. Scroll below to see what we mean. The ELR has a starting MSRP of $75,000, and at that price, it's already out of reach for most Americans. Automotive News suggests that annual ELR production is likely to be just shy of 5,000 units, so Cadillac could be on stable ground trying to appeal to such a limited number of buyers. What type of buyers? Well, that remains to be seen. Related Gallery 2015 Cadillac ELR: First Drive View 25 Photos News Source: Cadillac, Automotive News - sub. req. via YouTubeImage Credit: Gallery images copyright 2014 Michael Harley / AOL Green Cadillac Electric Hybrid PHEV cadillac elr elr poolside

24 Hours of Daytona: Albuquerque-Barbosa-Fittipaldi win; Alonso has car trouble

Image Credit: YouTube Motorsports Cadillac Racing Vehicles Daytona 24 Hours

Cadillac Lyriq electric crossover reveal date announced

The Cadillac Lyriq will be the company's first fully electric car, and it was due to be shown back in April. Then the coronavirus pandemic happened and screwed everything up. But now we have a new reveal date for the Lyriq: August 6, 2020.    The date comes to us via a teaser video. It showcases a variety of high-tech Cadillac features over the decades from electric start to OLED instrument displays. But it also occasionally drops a shot of the Lyriq itself. One shot shows part of the grille, which is solid with many LED light strakes. We also see the door panel with beautiful wood trim and inlaid LED patterns. Autoblog Green editor John Snyder has already seen the Lyriq at GM's electric vehicle summit. He noted that it has 22-inch wheels, tall taillights, and a 34-inch instrument and infotainment display spanning the width of the dashboard.