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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Recharge Wrap-up: Cadillac CT6 Plug-In on sale in China, Oregon utilities spur EV adoption

The Cadillac CT6 Plug-In is now available in China. The luxury plug-in hybrid sedan uses a turbocharged 2.0-liter engine plus two electric motors, which give the car a 0-62 mph time of 5.4 seconds. Its liquid-cooled 18.4-kWh lithium-ion battery pack gives the car an all-electric range of 50 miles, with a total range of 581 miles. Cadillac offers a 200V charger with the CT6 Plug-In, which provides a full charge in less than five hours. Owners can check charging status remotely using OnStar or the MyCadillac app. The CT6 Plug-In is offered in two variants, priced at about $80,400 and $94,800. Read more from GM. Two Oregon utilities are launching a program to increase EV adoption. Portland General Electric (PGE) will build six charging locations, each with up to four dual-standard fast chargers. PGE will also build and operate charging sites for electric buses, freeing up money for Portland's TriMet transit agency to spend on the actual buses. Pacific Power will also build public EV chargers, and lower some electricity rates for operators. Both companies will also work to inform the public about the benefits of electric mobility. Oregon utilities are required to stop using coal by 2030, and use 50 percent renewable energy by 2040, which will make EVs even cleaner. Read more at Green Car Reports. Continental says a shift to EVs will cost its company jobs. The automotive parts supplier's CEO, Elmar Degenhart, says that while the company will need to cut production jobs, those will be offset at least in part by the creation of new positions related to electric mobility. "There is enough time to design the process such that the blow is softened and major pain can be avoided," says Degenhart. Some 30,000 jobs at Continental are tied to combustion engines. Read more at Automotive News Europe. Featured Gallery 2017 Cadillac CT6 Plug-in Hybrid View 15 Photos News Source: GM, Green Car Reports, Automotive News EuropeImage Credit: Cadillac Green Hirings/Firings/Layoffs Cadillac GM Green Culture Electric Luxury recharge wrapup

2021 Cadillac Escalade makes its grand debut among the stars during Oscars week

The 2021 Cadillac Escalade has arrived in high style in Los Angeles during Oscars week. With no January Detroit Auto Show, there’s no better place for the next generation of CadillacÂ’s iconic luxury SUV to be revealed than star-studded L.A. We got to spend some time in and around the Escalade a couple weeks ago, and now we can finally tell you all about it. As expected, the 2021 Escalade is following in the footsteps of all the other full-size GM SUVs by going with an independent rear suspension setup. Just like the Tahoe and Yukon, Cadillac is also making the next-gen magnetic shocks and new air suspension optional equipment. Engineers told us that thereÂ’s hardly any difference underneath the Escalade versus its platform stablemates, and our early impressions of the ride suggest thatÂ’s perfectly fine. Powering the new Escalade is GMÂ’s trusty 6.2-liter V8 or the 3.0-liter turbo-diesel inline-six — both are paired with a 10-speed automatic transmission.   Related: 2021 Cadillac Escalade vs. 2020 Lincoln Navigator | How they compare on paper 2021 Cadillac Escalade ESV will debut at the New York Auto Show   WeÂ’re not surprised to see the oil-burner being offered as an option with the Escalade after itÂ’s been tucked under the hood of the Tahoe and Yukon, but it is a significant addition to the Escalade lineup. GM has never fit a diesel engine to an Escalade before, but engineers tell us that this motor is refined enough for an Escalade buyer. We were surprised by its smoothness in the Silverado, and weÂ’ll wager itÂ’s even more discrete in the luxury SUV. The lovely 4.2-liter twin-turbo V8 Blackwing engine was never mentioned in CadillacÂ’s presentation to us. We asked, but thereÂ’s no news to be had on the Blackwing front, as Cadillac shrugged us off. Arguably, the most important aspect of the new Escalade is its interior. When the redesigned Lincoln Navigator came out, it made the aging Escalade look like a boring dinosaur. Cadillac knew this interior had to be extraordinary to compete, and itÂ’s taken an interesting approach.  Do you recall the Cadillac Escala concept? If so, thatÂ’s exactly what Cadillac has done with the EscaladeÂ’s interior. The tri-screen layout of the EscalaÂ’s concept dash has been translated into a final production design, and it looks spectacular in person.