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Cadillac imagines the future of luxury transportation with a drone and a pod

Besides more screens and electric cars, GM and Cadillac made sure to pay tribute to the other darlings of the tech industry: autonomous cars and drones. Both concepts take familiar ideas but add a touch of Cadillac flavor. And don't expect either of them to show up in reality anytime soon. The most fanciful of the two is the Cadillac VTOL concept, which stands for vertical takeoff and landing. It's a fully autonomous drone meant for shuttling people, likely wealthy executives, from rooftop to rooftop in busy cities. It's a single-occupant aircraft with a 90-kWh battery pack and is fully autonomous. It has four sets of two rotors that propel the drone to a top speed of 56 mph. The exterior is unique in having the front and rear sets of rotors at different heights, whereas most seem to have the cabin hanging from the rotors. You can spot some Cadillac cues in the beveled, angled edges. The other concept is the Personal Autonomous Vehicle or PAV. It's a fairly generic-looking autonomous pod with a pastiche of Cadillac design cues such as slim lights and angular trimmings. Cadillac says it's meant to be a social space, hence the wraparound bench seats in the cabin. Cadillac doesn't seem to have forgotten personal comfort, though, as you can spot a single-person recliner. Comfort is key, and Cadillac says the PAV would have biometric sensors to read the passengers and adjust the climate control, humidity, lighting and scents to make the the environment as pleasant as possible. Passengers will have control of vehicle functions via voice and gestures. At the end of theses vehicles' reveals, Cadillac teased more far-flung concepts coming soon. One of them will be a two-seat vehicle and mentioned that it would be for "you and someone very special" for more "intimate" trips. Related Video:

Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

Cadillac president de Nysschen says electrification coming 'across the spectrum'

We like to pick on new Cadillac president Johan de Nysschen for his insistence, many years ago, when he was president of Audi of America, that plug-in vehicles are for idiots. Listening to him give the keynote address at the Washington Auto Show today, you wouldn't know he ever said anything negative about an electric vehicle. Instead, he sounds something like a EV-angelist. De Nysschen said that Cadillac will be able to benefit from GM's considerable expertise in plug-in technology, which he said would be "applied across the spectrum of our portfolio." GM's electric committment will help in "making electrification commonplace." With the plug-in ELR already on the road, de Nysschen said that the company's next step in advancing powertrains will be the introduction of stop/start technology – which de Nysschen called an "important system to reduce fuel consumption and CO2 emissions" – into a Cadillac for the first time later this year. Without giving any specific details, de Nysschen said that Cadillac will introduce eight new models (not necessarily plug-ins) by the end of this decade, including five that "will take Cadillac into market segments where the brand is not even present today." These new vehicles will likely be much lighter than today's vehicles, de Nysschen said, because "weight reduction today is critical to automotive design, it helps to improve fuel efficiency and contributes to desireable vehicle dynamics." The key is to reduce weight without compromising safety or comfort and to use the right material – steel, aluminum, carbon fiber – in the right place at the right time. It was a not-so-subtle jab at Ford and its new aluminum F-150. "In the pursuit of weight reduction, some manufacturers have also opted for abandoning steel and have gone for an all-aluminum approach," he said. "At Cadillac, we believe that different materials each present particular advantages in specific applications. There is no single material that represents the optimum balance of the conflicting objectives of every single application." Related video: