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Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

Cadillac welcomes back Entourage favorite Ari Gold

With publicity for the long-awaited Entourage movie ramping up, we're finding that one of the stars of the film happens to be the handsome Cadillac Ciel Concept convertible. It makes a number of appearances in the trailers with Vince, E, Turtle, and Johnny Drama cruising about, despite the fact that it isn't actually a production vehicle. We guess it pays to be Aquaman and Enzo Ferrari. Supporting its tie-in with the flim, Cadillac has enlisted Jeremy Piven, famed for his roll as outrageous, obnoxious, abrasive, and amusing talent agent Ari Gold, to star alongside its droptop sedan. The pair are the focus of a four-minute featurette welcoming the actor's character back while expounding on the series-ending cliffhanger that basically made the movie a sure thing. Take a look at the spot, which was directed and written by Entourage creator Doug Ellin. And be sure to check out the brotastic HBO series when it makes the jump to the big screen on June 3.

Super Cruise will make 2018 Cadillac CT6 semi-autonomous

General Motors has been working on its semi-autonomous driving system for years. Called Super Cruise, it had initially been slated for a fall 2016 debut. Of course, something as critical to safety as a self-driving system should ideally have the bugs worked out before putting it in the hands of customers, and the launch date had to be pushed back. It appears that Super Cruise is road-ready now, as Cadillac has announced the system will be available in the 2018 CT6 sedan when it goes on sale this fall. Super Cruise offers hands-free driving on the highway, taking control of steering and speed under the supervision of the driver. An attention detection system – a camera and infrared lights that track head position – ensures that the driver is paying attention and is available to take over driving responsibilities. If needed, Super Cruise will initiate a series of nags, including a flashing light bar on the steering wheel, to regain the driver's attention. If the driver is unresponsive, the system can bring the car to a safe stop and use OnStar to call first responders. The system employs a suite of sensors, cameras, and GPS, as well as precision lidar-scanned map database, to place the car where it needs to be on the road and in the center of its lane. It only works if the sensors detect appropriate road conditions, and is limited to the more predictable terrain of divided highways with on- and off-ramps. Yes, it's limited, but safety is paramount, and drivers who spend a lot of time on the highway will appreciate the convenience nonetheless. Related Video: