2000 Cadillac Deville Base Sedan 4-door 4.6l on 2040-cars

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Cadillac puts on a big performance for the Oscars with 'Rise' campaign

Cadillac skipped the Super Bowl, saving its big play for the 91st Oscars telecast tonight. America's luxury brand has a presence planned for nearly every medium, from television to Twitter to stairstep stories tied into the new commercial campaign. Speaking of which, that campaign is called "Rise," and lauds the "now-complete SUV portfolio" as well as Cadillac's determination to get back to the top. Four new spots will debut: "Rise Above," celebrating the XT6 and the rest of the new range, "Take the Stage," focused on the Escalade, "Make Your Escape," all about the XT4, "Take Flight," for the XT5. The first commercial will be 60 seconds, while the other three are 30-second spots. Cadillac chose Childish Gambino's song "Me and Your Mama" for the campaign soundtrack — it works a lot better than you might guess based on the track name. Beyond that, the Cadillac logo will grace the red carpet, the first time any commercial logo has made a home on the walk of honor. The stairs will be decorated with blue horizontals, inspired by the stair-like pattern of blue in the Cadillac crest. The blue in the carmaker's logo is said to represent "knightly valor" — which, yes, is totally made up, but Cadillac made it up a long time ago, not for this campaign. The real point is that two celebrities in attendance will stand on the steps and present their own stories of rising up. You can check out all the commercials here, watch them unveiled in real time during the Oscars telecast, keep up with what your eleventy hundred Twitter friends think by checking out the hashtag #KeepRising, and finish it off with some time on the Keep Rising microsite.

GM says EVs are the future — but trucks are going to take it there

In the PowerPoint deck for the General Motors Capital Markets Day presentation, one of the more disturbing things comes early on, during GM President Mark Reuss' initial remarks, in an area where he is discussing the company's overall strength in trucks. The point being made is that GM has a truck for all and sundry. And there it is, a phrase on a slide that should send chills up the spines of those who still pine for the old Bob Seger "Like a Rock" Silverado ads: "Little bit country. Little bit rock 'n' roll." That's right. Donny and Marie. Somehow the Denis Leary snark in the F-150 ads is all the more appealing. The Capital Markets Day presentation was chock full of observations about electrification and automation (Reuss and CEO Mary Barra both noted that the corporation's vision is one of "Zero Crashes. Zero Emissions. Zero Congestion." Dan Ammann talked about the progress being made at Cruise Automation; Reuss rolled out the plan for an array of electrified vehicles, with a luxury EV and a compact SUV being the "Centroid Entries" for the modular bases of many others). But it is worth noting that there is no getting away from the power of pickups in the U.S. market, as that was the central topic in Chief Financial Officer Dhivya Suryadevara's comments, with "Truck Franchise" being flanked by "Key Financial Priorities" and "Financial Outlook." Clearly, to gloss the old phrase, the truck segment is where the money is. Suryadevra enumerated how the truck segment is significantly different than other types of light vehicles. Among her points: GM, Ford and FCA have more than 90% of market share. The truck parc has been growing and aging over the past 10 years. Customers are fiercely loyal to the segment—as in 70% of truck buyers are truck buyers. A good number of the vehicles are for commercial use (40 percent). Trucks are "less prone to. . .mobility disruption." Trucks offer high margins. Translaton: The segment is one that they're solidly positioned in. There are lots of old trucks on the road that will need to be replaced by new ones. Perhaps buyers may switch from a Sierra to a Canyon, but it will be a truck. If your livelihood depends on that type of vehicle, even if gas prices go up or the economy begins to go south, you're going to stick with it. Most of the country isn't San Francisco, so trucks will continue to be essential. And, well, they're profitable in the extreme.

2021 Cadillac CT5-V makes a few changes for its second year

An order guide for the 2021 Cadillac CT5-V reveals a number of small changes to the sedan's formula going into its second year on the market. Starting with the superficial, the $1,225 Red Obsession Tintcoat exterior color and the $625 CT5-V-exclusive Royal Spice Metallic depart after this model year. They'll be replaced by Infrared Tintcoat and another color exclusive to this model called Rift Metallic. Since all but Summit White and Black Raven are cost-option Premium hues, the new colors should be expected to add to the price. Materially, the interior finish spiffs up with better-quality Modena leather stitched around the steering wheel rim, and Senza leather on the wheel center.    Next year, wireless Android Auto and Apple CarPlay will come standard, a promotion over the current wired systems. Getting around the infotainment screens will be easier thanks to a rotary dial that can slide laterally to choose menu items. The digital radio moves up to SiriusXM 360L, providing 4G streaming functionality. For the younger drivers in the family, the Teen Driver System will include Buckle to Drive. On the current CT5-V, the Navigation and Bose Premium Audio Package adds the Cadillac user experience with navigation, a 15-speaker Bose audio system, and an eight-inch configurable Driver Information Center display between the dash cluster gauges. For 2021, the eight-inch display is discontinued, so the package gains wireless phone charging. A new Technology Package replaces the current eight-inch DIC with a 12-inch configurable digital gauge cluster that sprouts a head-up display taken from the Driver Awareness Plus Package. The Technology Package will be included in the Platinum Package that right now costs $6,290, and that automatically adds the $4,190 Premium Package and $1,950 Driver Assist and Advanced Security Package. Based on current prices, the order guide indicates the Platinum Package will cost at least $12,430. Because of such bundling, the same package on the 2020 CT5-V 'roids up the MSRP by $13,730. Without ordering the Platinum Package, both the Navigation and Technology Packages will require the Premium Package.