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Cadillac dealers get $5,000 incentive for ELR test drives

The 530 Cadillac dealers - out of 940 total dealers - that signed on to sell the brand's ELR for $75,000 or lease it for $699 per month have managed to move 247 of them in the last five months. That's a little less than two cars for each dealer more than two dealers for each car if you need help with the math. With inventories of the luxury plug-in hybrid building up - Automotive News reports a 725-day supply - General Motors has created the Demonstrator Allowance Program to billow the sails on that slow moving ship, giving dealers $5,000 to promote ELR test drives.
A dealer with one ELR in its test fleet that racks up 750 test driven miles between May 1 and June 2 earns the fifty Benjamins, a dealer with two ELRs in the test fleet will get one hundred Benjamins. That will be added to summer incentives for dealers that pay $2,000 for units sold in July and $1,000 for units sold in August, while on the customer side, Cadillac has put "customer discount certificates" worth $3,000 on the hood for buyers and lessees.
Cadillac suggests this is about raising awareness of the ELR, but the question is how much dealers will be able to do for a car that observers - and buyers, apparently - still consider highly overpriced.

2019 Cadillac ATS-V Coupe Drivers' Notes Review | Not your granddad's Coupe de Ville

The 2019 ATS-V is Cadillac's smallest car, slotting below both the CTS and CT6 sedans. It's also the automaker's only two-door model, helping compete against the Audi RS5, BMW M4 and Mercedes-AMG C 63 Coupe. Based on the GM Alpha platform, the ATS shares more than a little with the Chevrolet Camaro. Unlike the Camaro, the high-performance V variant uses a twin turbo V6. Like the Chevy, power is sent to the rear wheels through either a six-speed manual or eight-speed automatic. Our Wave Metallic blue test car has about $10,000 worth of options, the most expensive of which are the $2,300 Recaro sport seats. The Luxury Package — alloy pedals, HID headlights, navigation and a Bose stereo system — tacks on another $2,100. There are some visual upgrades, too, including $1,295 for a dealer-installed carbon-fiber engine cover. All in, this ATS-V rang up for $78,775. Editor-in-Chief Greg Migliore: Cadillac has problems, but the ATS-V coupe isn't one of them. It's everything former Cadillac president Johan de Nysschen hoped the brand could achieve in the sporting realm. The car has a tight yet tolerable suspension. The steering is direct but not overly weighted. The engine burbles and growls with noticeable attitude. It's all underscored by the six-speed manual transmission, which has a heavy clutch and requires precise throws. It's a serious sports coupe for enthusiasts. Cadillac's style is brash, edgy and sharp. It's all of those things literally and figuratively. Note the cuts and creases. The ATS is borderline severe – but I like it. I think it's smart for Cadillac to really go for it in the design department. Cadillac is again tweaking its lineup and the ATS sedan and ultimately the coupe will be replaced. Still, there's a place for a car like the ATS-V coupe in the Caddy stable. There should be, anyway. The devil is in the engine, but the details of the @Cadillac ATS-V Coupe aren't bad either. @therealautoblog pic.twitter.com/7fQOrBkxeE — Greg Migliore (@GregMigliore) October 29, 2018 Associate Editor Reese Counts: I forgot how great this thing is to drive. I won't repeat all of Greg's comments, but suffice it to say that it's everything you want in a luxury sports coupe — direct steering, a chassis that balances performance and comfort and a potent engine. Combine sharp styling and competitive pricing, and you have one of the most compelling non-German luxury cars on the market.

It's a V8 party! Lexus IS 500, Cadillac Escalade and more | Autoblog Podcast #667

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. It's all V8s all the time this week, starting with the Land Rover Defender V8 unveiling, Lexus IS 500 F Sport Performance debut and pricing announcement on the Jeep Wrangler 392. Next, they move on to what they've been driving. Spoiler alert: That means more V8 talk. Zac has been driving the Cadillac Escalade with the 6.2-liter V8 and BMW M550i with its 4.4-liter twin-turbo V8. Greg and Zac take a pause from the V8 theme by discussing their shared time in our long-term Acura TLX. From this, they segue into a "Spend My Money" feature about garage lifts to finish the show. Autoblog Podcast #667 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2021 Jeep Wrangler Rubicon 392 priced at nearly $75,000 2022 Land Rover Defender bulks up with a 518-hp V8 2022 Lexus IS 500 F Sport Performance brings back the V8 What we're driving BMW M550i Cadillac Escalade Acura TLX Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video: