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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Try the TB12 Method with Tom Brady's fancy Escalade limo

ESPN's 10-part documentary "The Last Dance" recently gave viewers an inside glimpse at the basketball GOAT Michael Jordan's rides. This week, the public has a chance to ogle one of the football GOAT's vehicles, and it's significantly different from any of the car's MJ drove. While No. 23 was most often seen in speedy sports cars, Tom Brady just listed a Cadillac Escalade limo for $300,000, or best offer. Posted by Becker Automotive Design, the builder of the vehicle, this is a 2018 Cadillac Escalade ESV Mobile Office. The Escalade has been stretched by 20 inches, including 10-inch lengthened rear doors, and it features additional headroom thanks to a five-inch extended-height roof. Inside, the rear row facing forward features three regular seats upholstered by Becker. The added middle row that looks toward the rear of the vehicle features two six-way power reclining VIP seats with electric leg rests. The VIP view sees a 32-inch HD LCD TV, while a 12-inch screen is mounted behind the VIP seats. Additionally, the Escalade has a Savant remote-control audio-visual system, two aviation-style folding tables with burlwood veneers, and a "high-end mobile internet router that allows for multiple service providers." “Parting ways with my Becker ESV wonÂ’t be easy," Brady said in a provided press statement. "From day one it became my sanctuary from the outside noise. I took pride in picking out all the customizations of the ESV; from the trim of the seats to the color of the rug. With such limited time in my busy schedule, the ESV gave me those extra minutes to study my play book, make phone calls and be with my family. Immediately my productivity went up and my stress came down. I hope the next owner will take great care of her; she will always be a part of the Brady family.” P.R. speak aside, the Cadillac is surprisingly cheaper now than it was when Brady purchased it. The ESV originally sold for $350,000, and with 13,000 miles on its clock, it is now listed for $300,000, or best offer. Considering Brady is the greatest football player of all time, no debate, and is set to have his own nine-part ESPN documentary, we wouldn't be surprised if the best offer is higher than the asking price. Maybe he'll take the money and trade up for a Lexani Escalade Mobile Office. Related Video:

Cadillac CT6 hits dealers in March for $54,490

When the Cadillac CT6 hits dealerships in March of 2016, it will carry a starting price of $54,490 (including a $995 destination charge). That strikes us as a reasonable asking price. For some context, the CTS, which sits a rung down the size and pricing ladder at Cadillac, starts at $46,555. A BMW 5 Series sedan begins its pricing journey at a bit over $50,000 while the larger 7 Series commands a bare minimum of $82,000. So, while the Cadillac's range-topping CT6 isn't exactly a 5 Series or 7 Series competitor, its pricing strategy seems to reflect an interesting position in the luxury-car playing field. For that $55,000-ish asking price, the CT6 comes equipped with a 2.0-liter turbocharged four-cylinder engine that pushes 272 horsepower to the rear wheels. When equipped with a 335-horsepower, 3.6-liter V6 engine and all-wheel drive, the CT6 nudges up just slightly to $56,490. Again, that's a reasonable $2,000 surcharge for more power and four driven wheels. Continuing up the CT6 structure brings us to the 400-horsepower, twin-turbo, 3.0-liter V6 for $65,390 that also comes with all-wheel drive. All models come with an eight-speed automatic transmission. At the very top of the pricing scale sits the CT6 Platinum, which carries a MSRP of $84,460. As noted earlier, that puts the tip of Cadillac's CT6 spear just into the starting territory of BMW's biggest luxury sedan. A plug-in hybrid model is promised that will offer 335 horsepower and 432 pound-feet of torque with double the fuel efficiency of a comparable non-hybrid CT6, but Cadillac hasn't yet announced pricing for that model. We're eager to find out exactly where the CT6 lands on the scale of high-end luxury cars in America. One thing is for certain, though: Cadillac is clearly trying pique the interest of German cross-shoppers with its top-level offering. Check out the press release below for more details from the automaker about its so-called Cadillac Touring 6 Sedan. Related Video: 2016 Cadillac CT6 Range-Topping Sedan Slated for March Launch NEW RANGE INCLUDES CT6 STARTING AT $53,495; CT6 PLATINUM PRICED FROM $83,465 2015-11-02 Cadillac extends the top of its range with the 2016 Cadillac Touring 6 sedan, which begins production in Detroit in January, with initial shipments to dealers in March. Through the integration of new technologies, the first-ever Cadillac CT6 creates a new formula for the range-topping sedan and substantially expands the Cadillac portfolio.