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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Next Cadillac Escalade's interior spied for the first time

Update: Now that new spy photos of another large GM SUV have surfaced, we believe these shots show us a GMC Yukon interior, not a Cadillac Escalade. You can see the new spy shots here that depict a much more upscale vehicle interior compared to the fuzzy center stack shown in the shots of the Yukon. The new Cadillac Escalade has a lot of work to do in order to properly compete with Lincoln's wonderfully luxurious Navigator. These interior spy photos are our first look at what Cadillac is working with on the inside of its new luxury truck. We won't make final judgements, as this vehicle is still a prototype and subject to change. However, a few key bits are noticeable from the fuzzy photos. As expected, Cadillac's CUE infotainment and center stack is nowhere to be seen. Replacing it is a new interior design language, with a tablet-like screen that seems to rise out of the sloped stack on top. Below the screen is a strip of stitched leather and a couple prominently placed air vents. To the left of this area is what appears to be a push-button gear shifting system, replacing the column-mounted shifter currently in use. Below all that on a lower level of the center stack are all the climate controls, along with what look like physical buttons for what could be audio-related controls. Does it look as luxurious as the Lincoln? Not with all the coverings and shrouding it doesn't, which means we'll have to wait until we get the full picture. One thing that's clear is that the interior design is definitely going to be wildly different than the current Escalade. That center stack flows downward as one sloping piece into the high and bulky center console area. This design looks like it brings the center console further downward, and also uses a multi-tiered look. It's tough to read what's on the screen, but the software looks like the same stuff we got a preview of on the new Cadillac CT5 and CT4 sedans. As for the exterior shots, there's almost nothing that we haven't already gotten a taste of in previous spy photos. The independent rear suspension is a go, as are what appear to be massive headlight and LED DRL fixtures. If you look through the wrapping, you can make out how far up and down the lighting fixtures stretch ... or perhaps they're separate units altogether. It's tough to tell at this point.

2014 North American Car and Truck/Utility of the Year finalists announced [w/poll]

The 2014 North American International Auto Show is right around the corner, which means it's high time we found out which cars and trucks would be finalists for the prestigious North American Car and Truck/Utility of the Year awards.
The finalists - three in cars and three in three trucks/utilities - are dominated by American brands, with two-thirds of the finalists hailing from either General Motors or Chrysler (don't worry Ford, there's always next year), while outliers from Mazda and Acura can be found in each contest. Here now is the list of finalists for the big prizes:
2014 North American Car of the Year: