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6 luxury car brands to watch in 2024

2023 was a healthy year for the auto industry, and even with incentives returning and dealer lots filling up, there's plenty to like about the market if you build luxury automobiles, and we expect 2024 to be more of the same, which makes luxury-segment rivalries all the more interesting. Top luxury car brand rivalries? Well, that sounds downright uncivilized. But we know better, don't we? And when every quarterly sales update is an opportunity to remind somebody else that they bought the wrong status symbol, well, who can resist? Certainly not the diehard customers who fly their favorite brands' banners high.  Read more: Auto sales: Industry records best year since 2019 Read more: 2023 auto sales and 2024 preview: Ford Bronco vs. Jeep Wrangler This is a tricky segment to define, but essentially, we're looking at luxury car brands with depth to their portfolios and dealerships that exist to attract real-world customers. The Bentleys, Rolls-Royces and McLarens of the world are luxury cars, certainly, but we're more concerned with brands that have a bit more mass appeal — manufacturers who treat supply constraints as fiascos rather than features. If you disagree with our selections, feel free to let us know in the comments.  And since we're mostly concerned with finishing order, the luxury brands and totals featured here may change as new data come in throughout 2024. Due to the wild swings of the past several years, we're treating 2023 as the baseline by which we'll measure sales performance. And rather than rank brands vs. their finishing order in 2022, when supply-chain and inflationary issues still played havoc with sales figures, we're starting 2024 off with a clean slate.  The mainstream luxury segment is always a dogfight, but with their varied approaches to electrification all of the major luxury brands are in the midst of reshaping the premium landscape. Who is doing it right? Well, according to U.S. shoppers, the usual suspects are up to their old tricks.

Cadillac boss: We will have diesels

Johan de Nysschen doesn't usually mince words about his plans, and the Cadillac boss says that diesel-fueled models are on the horizon for the luxury brand in the US by the early 2020s. The four- and six-cylinder engines under development would launch first in Europe about 2019. "We will definitely bring them to the US," de Nysschen said during a press event, according to Automotive News. Unfortunately, the Cadillac president isn't saying which models would get the diesels, yet. This plan has been in the works for at least several months, and Cadillac made mention of the two oil-burners earlier this year during the unveiling of its new V6 engine. De Nysschen broached the possibility during an interview at the 2015 Detroit Auto Show, and he also referred to the inclusion of hybrids and plug-ins into the company's lineup at that time. Last year, a rumor suggested the addition of a V6 turbodiesel into the Escalade range. There were also rumblings of an oil-burning ATS during that model's launch. While Cadillac is no stranger to offering diesels in Europe, the decision to develop these new ones could come at an inopportune time. Governments there are rapidly moving against the fuel in favor of electrification. Tighter emissions regulations could also be on the way for the EU. Related Video:

Cadillac won't replace XTS after 2019

Cadillac wouldn't be Cadillac without a large sedan, but the definition of just which model fits that bill changed last week. Before the New York Auto Show, that role fell to the XTS. After the New York Auto Show, though, the focus shifted to the CT6. So what's to become of the XTS now that the CT6 has emerged? According to the latest intel, it'll live out the rest of its lifecycle until around 2019, but then drive off to its own funeral like so many limousines and hearses that were built off its platform. This was learned based on comments made by Cadillac chief Johan de Nysschen at the closed-door unveiling of the CT6 in Manhattan: "Ultimately, a car like XTS when it reaches the end of its lifecycle, will not be replaced." That'll be bad news for the livery business that – in the post-Town Car era – has come to rely on the XTS as the basis for its stretch jobs. "We will not have a car that will lend itself to these kind of modifications and we will probably withdraw from those markets," de Nysschen told GM Inside News. That's not all the new Cadillac boss had to say, though: he also indicated that the replacements for the ATS and CTS will be positioned differently from the current models: "As we move into the future refining our sedan portfolio, there will be no direct successor to the CTS. There will be no direct successor to the ATS. There is no point to renaming those cars because in the future those cars will disappear." Based on Johan's comments and those we've heard until now, we'd expect the replacement for the ATS to move down a size to take on the likes of the Audi A3 and Mercedes CLA, and the CTS' successor to move down half a size class as well to give the new CT6 a bit more breathing room, and possibly an even larger flagship sedan to be positioned above them all. Related Video: