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de Nysschen pushes to separate Cadillac, GM

Cadillac President Johan de Nysschen continues his push to separate his brand from General Motors. After controversially picking up shop and moving to New York's trendy SoHo neighborhood, de Nysschen has now gone on record as saying that within two years, the brand will enjoy "a far higher degree of autonomy and self sufficiency." That autonomy will include the brand reporting its own financial results, independent of GM. But what would such a move do for Cadillac? Well, as de Nysschen explained it to Automotive News, "Cadillac at this state makes a very sizeable contribution to the overall profit at General Motors." If that's truly the case, separating financial announcements serves to emphasize the prosperous character de Nysschen seems so keen on attaching to his brand. But that's only one phase of Cadillac's push to distance itself from GM. De Nysschen is eager to revamp the company's dealership model so that it stands out from other GM brands, calling it a "very profound focus." Those moves, according to AN, including a change to the current dealer incentive model with a particular emphasis on building the brand rather than nailing sales figures. "If you aren't strengthening the brand perception, you should have less reward," de Nysschen told AN. While his goals seem clear, de Nysschen's statements have left us wondering whether they're also somewhat counterintuitive. Emphasizing Caddy's prosperity to potential consumers while incentivizing dealers to move less metal seems more like a tactical move rather than a strategic one. And there's no telling how the new dealership model will impact de Nysschen's goal to hit 500,000 global sales by 2020. Related Video:

Cadillac reveals stretched ATS-L in China

In the market for a new Cadillac, but need more space than an ATS can afford? Then you'll want to look at the larger CTS. Unless you live in China, where buyers - often chauffeured instead of driving themselves - seem to prefer a long-wheelbase version of a smaller sedan than upgrading to a larger one. For those buyers, Cadillac has released the new ATS-L.
Based on the existing ATS sports sedan, the ATS-L offers an extra 3.3 inches of rear legroom over the model we get here. As a result, the ATS-L stretches its wheelbase to 112.5 inches and its overall length to 186 inches, while riding a quarter-inch lower than the standard-wheelbase model, which itself was recently updated. That places its length in between the regular ATS and the CTS available Stateside.
Otherwise it's essentially the same sedan, but appears to ditch the base 2.0-liter four to offer either the 2.0-liter turbo four or 3.6-liter V6. Of course this model, produced locally for the Chinese market, isn't likely to make the transpacific voyage to US showrooms, so American buyers will still have to choose between the standard ATS, the larger CTS or the even larger XTS.

Why Cadillac thinks it needs to succeed in Europe to sell cars elsewhere

Ward's Auto has taken an interesting look at the renewed focus General Motors is showing towards Cadillac in Europe. Susan Docherty, president and managing director of Chevrolet and Cadillac in Europe (pictured), says in order for the luxury brand to thrive in China, it first needs to succeed in the old country. The reason? Chinese buyers look to Europe for cues as to what's deemed worthy of the term "luxury." There are hurdles to the plan, however. In addition to the fact that the EU is flooded with high-end nameplates, GM doesn't necessarily have the distribution network in place to put buyers behind the wheel.
Combine that with persistent economic woes and Cadillac's checkered past marred by a lack of diesel engine options and a bankrupt distributor, and the road ahead for the brand looks like less of an uphill climb and more like a straight-up cliff face. But Docherty is optimistic and says she has a plan for the brand. We recommend heading over to Ward's for a closer look at the full read.