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Cadillac dealers frustrated over Escalade production snarls

Lincoln went through it during the launch of the MKZ last year, Jeep went through something similar with its Cherokee launch, and now the 2015 Cadillac Escalade has apparently caught the bug: dealer delivery delays because of quality control checks. Automotive News reports that Cadillac dealers have been waiting three times longer than usual - a month or more - from the time an Escalade leaves the assembly line to when it gets delivered. Worse, dealers are saying they don't always know where their vehicles are in transit, or when they are set to arrive. The situation has upset customers who have put down deposits and things have gotten so bad that some dealers have reportedly stopped taking pre-orders.
Cadillac says it has the delay, called "dwell time," down to two weeks, and it expects to cut that to a week by the beginning of September. The company said "a lengthy quality-assurance process on some interior parts" has caused the lag, the report citing additional issues with figuring out which vehicles should be delivered first. A spokesman said that more trucks have been put in the distribution system to work through the backlog, but it's clear it's still going to take some time to set things right, with one dealer telling AN that cars ordered in February and March still haven't arrived.
Brand chief Kurt McNeil said additional personnel are at the Escalade's Arlington, Texas factory to speed up the checks, and spreadsheets tracking every order have been distributed to field staff. Even with the snafu, though, the Escalade is Cadillac's best seller through July.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Opel director Sedran to succeed Docherty as Chevy Europe boss

When longtime General Motors executive Susan Docherty announced she would be stepping down from her post as the head of Chevrolet and Cadillac in Europe, there was some idle chatter that plans for the creation of a new global overseer position for the Bowtie brand was behind the move. And while US sales chief Alan Batey has indeed assumed control of Chevy worldwide since her departure announcement, Docherty's vacancy is being filled after all, with Opel chief strategist Thomas Sedran taking up the reins.
That's according to Automotive News, who reports that Sedran will be tasked with pulling Chevy out of a sales funk, much of it pegged on Europe's stagnant auto industry, which has sunk to a 20-year low. AN notes that Chevy's EU sales plunged 32 percent to 57,584 units through the first five months of 2013, but the everyday value brand is faring worlds better than Cadillac, which has sold just 167 units in Europe over the same time period.
Sedran, 48, has been in the auto industry for over 20 years. Most recently, at Opel he had been working on long-term plans for the marque, and was appointed to the brand's management board in April of last year. Prior to joining GM, Sedran was employed as a management consultant for AlixPartners, where he worked closely with Opel for six years. Sedran will assume his new duties beginning July 1.