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Steve Carlisle replaces Johan de Nysschen as head of Cadillac

Johan de Nysschen, a longtime automotive industry executive, is out the door at Cadillac after four years at the helm of GM's flagship luxury brand. Steve Carlisle will replace de Nysschen as General Motors senior vice president and president, Cadillac. Carlisle previously served as president and managing director of GM Canada. Travis Hester will replace Carlisle in that role, starting immediately. "We appreciate Johan's efforts over the last four years in setting a stronger foundation for Cadillac," said General Motors President Dan Ammann. That strong foundation is mostly seen overseas. Cadillac has seen record sales in China under de Nysschen's watch, but has continued to flounder in its home market of the United States with market share significantly lower than rival brands like Audi, BMW, Lexus, and Mercedes-Benz. Growth in the U.S. market is mostly happening with crossovers and SUVs, and Cadillac has been trailing its German and Japanese rivals on that front. The brand-new XT4 is seen as a big potential sales booster for the automaker, but its late arrival has already hurt the brand's sales figures here in America. "Looking forward, the world is changing rapidly, and, beginning with the launch of the new XT4, it is paramount that we capitalize immediately on the opportunities that arise from this rate of change," said Ammann. "This move will further accelerate our efforts in that regard." Carlisle will report directly to Ammann in his role as the head of the Cadillac brand. Related Video:

Cadillac's de Nysschen won't budge on raised pricing

According to new Cadillac boss Johan de Nysschen, it will take between 10 and 15 years to elevate GM's top brand, which was once hailed as "The Standard Of The World," back to prominence in the minds of American customers. And to hear the executive talk of it, the brand is going to have to be willing to see sales falter in the near-term before they recover:
"Either you have to bring your volume aspirations into alignment with reality and accept that you will sell fewer cars... Or you have to drop the price and continue to transact at the prices where you were historically... I think the logical conclusion is that it's better to build off a very solid base in terms of [product] credibility, charge a fair price for the car and realize you have to wait until the volume comes."
In other words, sales will fall before they rise, and the brand has to be okay with that. Notice, too, that de Nysschen speaks of "a fair price" for Cadillac cars and utility vehicles. In this case, "fair" means more than many of the brand's traditional buyers are accustomed to, and roughly in line with the brands and machines Cadillac believes it is competing against. For instance, the newly enlarged 2014 CTS carries a suggested retail price that is over $6,000 higher than it was in 2013, and some trim levels boast an even higher price premium over the models they replace.

2017 Cadillac XT5 shows off its new metal in LA

Cadillac is in the midst of a comprehensive production overhaul, and few of its new arrivals will be as pivotal as the new XT5. Replacing the old SRX, the XT5 was revealed in the metal here on the floor of the 2015 LA Auto Show. Joining the new CT6 under Caddy's new naming scheme, the XT5 represents GM's assault on German competition like the Audi Q5, BMW X3, and Mercedes GLC, Japanese rivals like the Lexus RX, Infiniti QX50, and Acura RDX, and its own cross-town nemesis, the Lincoln MKX. And to better fend off their advances, the new XT5 promises marked improvements over its predecessor in every way. The model you see here is, to our eyes, handsomer than the model it replaces, adopting the Art & Science brand's latest design cues. It offers a fresh cabin space loaded with the latest equipment. And it weighs a solid 278 pounds less than the outgoing SRX. Power still comes from a 3.6-liter V6, paired to an eight-speed automatic transmission with available all-wheel drive. 310 horsepower and 270 pound-feet of torque keep it going, which ought to help it keep pace with the competition. We're looking forward to seeing how it drives in due course, but in the meantime, you're invited to view our live photos from the floor of the Los Angeles Convention Center in the gallery above.