1989 Cadillac Deville Base 2dr Coupe on 2040-cars

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2018 Cadillac CT6 Drivers' Notes | Super Cruiser

The 2018 Cadillac CT6 showcases General Motors' impressive Super Cruise feature. It's the next milestone on the way to an autonomous future, though GM is being conservative about promoting Super Cruise's considerable prowess. It helps the driver, GM says. Does it work? Our editors have been testing one this week as the calendar turns and the temperatures drop in Michigan. Also, the CT6 is a really nice car. Here's what we think. Senior Editor, Green, John Beltz Snyder: Super Cruise, man. On Wednesday night, I rode home in a 2018 Cadillac CT6 with Super Cruise. I say "rode," but I was sitting in the driver's seat. I spent more time with my hands off the steering wheel than on it. It was super relaxing. Once I got on the highway, I set the cruise control, waited for the steering wheel icon to show up on the instrument cluster, and hit the button on the steering wheel that looked like a steering wheel (pretty meta, to be honest). The top section of the wheel illuminated in a green arc, and I felt the weight of the steering lift as the car began driving itself. I put my feet flat on the floor, rested my hands on my knees, and just watched the road while listening to a podcast ("The Dollop," if you were wondering). To be honest, I had trouble concentrating on the audio, as my thoughts were captivated by the way the car managed the road and traffic around me. Sure, I had to change lanes on my own and take over steering on interchanges and surface streets, but when the AI took the reins, it had my complete confidence. Perhaps just as surprising, the CT6 was also a blast to drive manually. It felt super smooth, with plenty of power and poise. I enjoyed bending it through 50-mph curves almost as much as I enjoyed being driven. Almost. Editor-in-Chief Greg Migliore: Super Cruise just works. I was blown away how easy it was to use and how well it just did what it was supposed to do. Merging into the teeth of rush hour traffic in metro Detroit, I braced for the worst. I figured I'd be stuck in bumper-to-bumper gridlock and Super Cruise would never get deployed. Frankly, I was cynical Super Cruise would work. But then I was able to hit the 70-mph speed limit and figured, well, let's just see about this thing. Like John, I did the two-steps to set up SC, and boom, it worked. It trailed the cars in front of me at a proper distance. It braked naturally to a stop and then resumed speed. It slowed down when a Jeep Grand Cherokee cut me off.

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Lansing builds its millionth Cadillac

Cadillacs are built at plants across North America. The Escalade is assembled in Texas, the SRX in Mexico and the XTS in Ontario. But the bulk of Cadillac's lineup - or the smaller members of the family, at least - are built in Michigan. And while the upcoming ELR will be built alongside the Chevy Volt at the Detroit/Hamtramck facility (which incidentally opened with the Cadillac Eldorado back in '86), the majority of those Cadillacs built in Michigan are handled by the Lansing Grand River Assembly Plant.
In fact, Lansing Grand River just celebrated its millionth Cadillac built. The landmark millionth vehicle is a new 2014 CTS sedan in Red Obsession Tintcoat. The facility opened in 2001 and has built Cadillacs almost exclusively since then, assembling the CTS and ATS model lines, though in a couple of years it will also handle production of the Chevy Camaro.