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Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

Cadillac CT4 Luggage Test | How much fits in the trunk?

If you go by exterior specs, the Cadillac CT4 is more similar to a BMW 3 Series or Mercedes C-Class. However, if you go by interior space (or price), it's more like a Mercedes A-Class or BMW 2 Series Gran Coupe. That's definitely true of the trunk, which measures a rinky-dink 10.9 cubic feet, according to GM's specs. That number is what you'd expect in a small luxury coupe rather than a sedan. Indeed, the old ATS Coupe had 10.4 cubic feet.  Nevertheless, the CT4 is somehow not the smallest in the segment. That would be the A-Class and its 8.9-cubic-foot trunk. Good grief. Now, Mercedes has been known to shortchange its cargo capacity numbers so we'll have to luggage test that at some point to know for sure. Today, let's see if the CT4 is in keeping with that 10.9 number. Also, how much worse is it than the also rinky-dink CT5 trunk or the overly optimistic 2 Series Gran Coupe? Yep, that looks pretty small. Also, note the weird rail-like things that hampered the CT5 (below right) are also present here in the CT4 (below left). There's also a similar lip to clear for the folding back seat, but the CT4's opening seems bigger.  As in every luggage test I do, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D). All but the biggest bag fit, which is exactly the same number that could fit in the CT5. As the below photo shows, the bigger car has just a bit more space left over. Maybe for a pair of grocery bags. That would be consistent with the difference in cubic feet: 11.9 cubic feet versus 10.9. What about the BMW 2 Series Gran Coupe? BMW says it has 15.1 cubic feet of space, but it doesn't. At least not using the same measurement criteria that the vast majority of other manufacturers use. It can carry the biggest bag, but it would still need to leave the fancy bag behind. That's also while utilizing the 2 GC's ample under-floor storage compartment.  As such, the CT4 does indeed have a small trunk, but it's at least in keeping with its competitors. The CT5 cannot say that, regardless of which segment you compare it to.  Unfortunately for the CT4, though, the story does not stop here.

2015 Cadillac ATS-V gunning for the BMW M3

Spy photographers have spotted something interesting. Cadillac engineers have taken to public streets with the upcoming ATS-V and a playmate: the current BMW M3 Sedan. The prototype seen here wears a more aggressive front fascia, flared fenders and beefy brakes. Quad exhaust tips and what looks to be a small lip spoiler on the trunk deck sum up the most obvious visual changes over the standard ATS outside. Word has it the ATS-V will bow with the same twin-turbo 3.6-liter V6 available in the nose of the XTS. In that application, the engine is good for a stout 410 horsepower, which should be more than enough to hustle the sedan around a track.
Other details are still murky, however. First and foremost: will GM offer the ATS-V with an honest manual transmission, like it does with its big brother, the CTS-V? Something tells us we won't have long to wait to find out - the machine will likely bow next year as a 2015 model. Until then, dig in on our newest bevy of spy photos.