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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

2021 Cadillac Escalade to have a massive 38-inch curved OLED display

The redesigned 2021 Cadillac Escalade is going to be revealed Feb. 4, and it’s going to have a huge screen. Cadillac released a video teaser today showing the enormous display — watch it above. This screen is a curved OLED display that measures 38 inches from corner-to-corner. The exact resolution wasnÂ’t revealed, but Cadillac claims the pixel density is twice that of a 4K television. That particular stat is also rather nebulous, as the pixel density of a 4K TV varies with the TVÂ’s size. Regardless, itÂ’s safe to say that the screen is going to be very sharp and look fantastic. CadillacÂ’s use of an OLED screen will ensure it has spectacular color representation and the best blacks that a screen is capable of. Smartphones with OLED displays typically offer a better experience than those with LCD displays, and we can hope the same is true for this Cadillac display. On top of it being a huge screen, Cadillac also says itÂ’s the “first curved OLED” in the industry. Most infotainment screens in cars these days are flat displays, but Cadillac appears to be sticking its best tech foot forward with this curved screen. Other details worth noting in this teaser is the obvious presence of Super Cruise. The green light stretches across the steering wheel, indicating that the new Escalade will definitely offer the semi-autonomous driving technology. The rest of the interior is difficult to make out, but there appears to be a row of shiny buttons below the screen. Below this we can see what might be the top of the gear lever sticking up. ItÂ’s tough to know for certain what it is, but itÂ’s similar in size, shape and style to other new Cadillac gear levers. However, both the 2021 Chevy Tahoe and Suburban use push-button shifters. The switch to an actual gear lever would be more consistent with other Cadillacs, but inconsistent with its full-size SUV brethren. We wonÂ’t have terribly long to wait to find out. Cadillac says itÂ’s going to reveal the new Escalade in Los Angeles during Oscars week. Expect some of the big stars to roll up to the red carpet in new Escalades. ItÂ’s hard to think of a better place to show off the chromed-up, shiny new Cadillac. Related Video:      

Cadillac previews CT6 interior and its 34 Bose speakers

We get an early monochrome look at the upcoming Cadillac CT6 interior thanks to its stereo system. Bose will debut its Panaray Sound System in the flagship sedan and have 34 speakers located throughout the cabin that will have the occupants bathing in sound. A close look at the interior mock-up shows little visible difference between the CT6 and the praised CTS; the only thing we could find was that the headrests are slightly different and the seat switches have been moved to the doors, a la Mercedes-Benz. As for that Panaray, Bose says it incorporates elements from the company's home and professional audio products, and was designed "exclusively" for this car. We don't know if that means it was tuned for the CT6 or that it will only ever be available on the CT6. Nor do we have any detailed specs on it at the moment, but there's a press release below with a few more tidbits and a high-res graphic above with details on each speaker. Bose Introduces First-of-its-Kind Panaray® Sound System for First-Ever Cadillac CT6 Advanced automotive sound system integrates elements from home products DETROIT, 2015-03-26 – Thirty-five years ago, Bose and Cadillac defined premium automotive audio, forever changing how people listen to music in a vehicle. Now Bose is introducing its most advanced and highest-performing automotive sound system – the Bose® Panaray® system, designed exclusively for the Cadillac CT6 sedan. The 2016 CT6 is a first in its segment, combining the prestige and technology of a range-topping vehicle with the dynamics and efficiency of a smaller one. The Panaray system marks the global debut of Bose Automotive's new line of "Advanced Technology Series" sound systems, integrating technologies and design elements from Bose home entertainment and professional audio products to deliver unprecedented performance in a car. "We asked Bose to create something truly special for this new vehicle: an unbounded sound system, providing an audio experience unmatched in any other luxury automobile," said Travis Hester, Cadillac CT6 executive chief engineer. "Cadillac CT6 customers will be elated by what they hear and feel when they switch on the Bose Panaray system." The Bose® Panaray® system reproduces music with more clarity, precision and deep bass than any system preceding it.