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GM's Reuss explains why Cadillac is heading to New York

"We're going to take it to a place [New York] to change the way that we do business around the brand of Cadillac." - Mark Reuss
General Motors product chief Mark Reuss elaborated Tuesday on Cadillac's move to New York in 2015, saying it will "elevate" the brand and allow it to reach new customers.

2015 Cadillac ATS Coupe priced from $37,995*

Cadillac has released pricing details on its new-for-2014 ATS Coupe. The new model, which will be available with buyer's choice of a 2.0-liter, turbocharged four-cylinder or a 3.6-liter V6 (the ATS Sedan's base 2.5 won't be making the trip) can be had with optional all-wheel-drive in place of the standard rear-wheel setup, while customers can also snag a six-speed manual or six-speed auto.
Prices start at $37,995, which represents a $2,900 premium over the 2014 ATS Sedan (pricing on the 2015 four-door isn't available yet) with the same 2.0-liter engine. Still, the ATS Coupe starts at just over $2,500 less than a base BMW 428i, which is also less powerful and offers less standard equipment. The Caddy is also less costly than the Mercedes-Benz C250 Coupe, although only by about $200. It's even cheaper than the Audi A5, which starts at $38,105, but that model includes all-wheel drive as standard. It should be noted that these prices are without their respective destination charges (*$995 for the Caddy, $925 each for the BMW and the Mercedes and $895 for the Audi).
Unfortunately, Cadillac hasn't released any additional pricing information beyond what we have here, so we can't tell you how much things like all-wheel drive, an automatic transmission or the 321-horsepower V6 will cost. That makes it difficult to figure out just how reasonable the ATS Coupe will be relative to its challengers, but so far, the value equation looks to be in the car's favor. When those full details roll in, though, you know where to look. Scroll down for the official press release from Cadillac.

2021 Cadillac Escalade to have a massive 38-inch curved OLED display

The redesigned 2021 Cadillac Escalade is going to be revealed Feb. 4, and it’s going to have a huge screen. Cadillac released a video teaser today showing the enormous display — watch it above. This screen is a curved OLED display that measures 38 inches from corner-to-corner. The exact resolution wasnÂ’t revealed, but Cadillac claims the pixel density is twice that of a 4K television. That particular stat is also rather nebulous, as the pixel density of a 4K TV varies with the TVÂ’s size. Regardless, itÂ’s safe to say that the screen is going to be very sharp and look fantastic. CadillacÂ’s use of an OLED screen will ensure it has spectacular color representation and the best blacks that a screen is capable of. Smartphones with OLED displays typically offer a better experience than those with LCD displays, and we can hope the same is true for this Cadillac display. On top of it being a huge screen, Cadillac also says itÂ’s the “first curved OLED” in the industry. Most infotainment screens in cars these days are flat displays, but Cadillac appears to be sticking its best tech foot forward with this curved screen. Other details worth noting in this teaser is the obvious presence of Super Cruise. The green light stretches across the steering wheel, indicating that the new Escalade will definitely offer the semi-autonomous driving technology. The rest of the interior is difficult to make out, but there appears to be a row of shiny buttons below the screen. Below this we can see what might be the top of the gear lever sticking up. ItÂ’s tough to know for certain what it is, but itÂ’s similar in size, shape and style to other new Cadillac gear levers. However, both the 2021 Chevy Tahoe and Suburban use push-button shifters. The switch to an actual gear lever would be more consistent with other Cadillacs, but inconsistent with its full-size SUV brethren. We wonÂ’t have terribly long to wait to find out. Cadillac says itÂ’s going to reveal the new Escalade in Los Angeles during Oscars week. Expect some of the big stars to roll up to the red carpet in new Escalades. ItÂ’s hard to think of a better place to show off the chromed-up, shiny new Cadillac. Related Video: