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Despite strong profits, GM still fighting flat market share

Looking at the progress General Motors has made since it entered bankruptcy, it's easy to forget that the company still has a long way to go before it's the juggernaut it once was. A recent report from Reuters points out that, while GM is making money, it isn't making any gains in terms of US market share. Quite the opposite, really. Consider this factoid: In 1963, nearly half of the cars sold in the United States were from Chevrolet, Cadillac, Buick, GMC or Pontiac. Now, the company's US market share is stagnant at 17.9 percent. That same number is half of just Chevy's 1963 market share. This is all despite GM going on a binge replacing or updating its models. "Market share increases are not instantaneous," Mark Reuss told Reuters at the 2014 Detroit Auto Show. "We've got a lot of baggage. Don't underestimate what people though of us, or these brands, through these hardships and 30 years." The reasons for the stagnant market share are numerous. Reuters points out that retooling of factories and a focus on limiting incentives are both good things for profit, but not necessarily for market share. There's also the troubling turnover of the brand's marketing department. These issues don't change the fact that Chevrolet has lost 1.4 percent of its market share in two years, and that Cadillac - arguably GM's most improved brand overall - has lost 1.2 percent in the same period. Part of that can be blamed on GM's avoidance of fleet sales in favor of more profitable customer sales. "Our focus has really been on retail and that's where we've got the growth," said Alan Batey, GM's interim global marketing boss. "We want to grow GM and that means growing market share and profits, but it's not at all costs," Reuss said. News Source: ReutersImage Credit: paul bica - Flickr CC 2.0 Earnings/Financials Buick Cadillac GM GMC sales profits

2020 Cadillac XT5 makes its official debut, adding a new engine and improved tech

The 2020 Cadillac XT5 is here, and it’s new in some significant ways. To start, it gets a slightly revised look. We got a preview of it a month ago when Cadillac revealed the car in China, but these are official U.S.-specific photos now.  YouÂ’re looking at pictures of the XT5 Sport and Premium Luxury here. We mention this because Cadillac is continuing in its “Y” trim strategy of offering a Luxury, Premium Luxury and Sport version of their cars with noticeable design differentiation between each one. The Sport gets a darker appearance package with the XT4-like grille, as opposed to the Premium Luxury that is set to emphasize bright trim (i.e. chrome).  WeÂ’re expecting a noticeable change in the driving experience for the 2020 XT5, as the new base engine is the 2.0-liter turbocharged four-cylinder that debuted in the XT4. ItÂ’ll be making 237 horsepower and 258 pound-feet of torque in this application, just as it does in every vehicle GM is spreading it to. The 3.6-liter V6 is standard on the Sport (optional on Premium Luxury), and continues to make 310 horsepower and 271 pound-feet of torque. Both engines are paired with nine-speed automatic transmissions now — the V6 was paired with an eight-speed previously.  Cadillac has also spent some time with the suspension, giving the non-Sport trims “revised front struts and driveline enhancements to improve ride comfort and road isolation.” We like the sound of that. Then, the Sport trim is legitimately sportier than the Luxury trims. Cadillac has fitted its continuous damping control adaptive suspension, given it quicker steering, standard all-wheel drive and standard 20-inch wheels. All that should make it slightly more lively through the twisties. A smattering of tech updates are coming onboard for 2020. Cadillac added its rotary controller that lets you control the updated infotainment system via that device or through the touchscreen. Available wireless phone charging, revised USB ports and USB Type-C ports come on the 2020 XT5. Then youÂ’ll notice new interior color and trim gracing the interior surfaces, as well. Cadillac says there are more “authentic materials” than before, so hopefully that means less plastic. What Cadillac made no mention of in its release, is Super Cruise. ItÂ’s going to be coming to the recently revealed CT5 and CT4-V sedans, but Cadillac doesnÂ’t seem particularly keen to get it on the crossovers yet.

Expect greater differentiation in GM's next-generation SUVs

General Motors says its next-generation Chevrolet Tahoe, Suburban, GMC Yukon and Cadillac Escalade models will offer shoppers improved interior differentiation. Car and Driver recently caught up with Chris Hilts, GM's creative manager of interior design, who said that the cabins will all feature unique instrument panels, consoles, center stacks and switchgear moving forward. Apparently GM is now aware that consumers may be bothered by the fact that today's $85,000 Escalade has effectively the same cabin as a $45,000 Tahoe. Hilts says SUV buyers want more refinement than their pickup purchasing counterparts - and those same buyers also want their SUVs to have more exterior differentiation between the company's Silverado and Sierra pickup lines. Shocking.
That all sounds good to us, but we've heard this song and dance before. GM made big waves about how different the new-for-2013 Silverado and Sierra would look from each other, but judging by what we've seen so far, GM's stylists are painting in shades rather than with the full spectrum. For more on the what to expect out of GM's new SUVs, click on the C/D link below.