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2020 Cadillac CT6-V First Drive | A new kind of V

One of the weird tidbits of car news in the past year was the change in naming for the 2020 Cadillac CT6-V. When it was first revealed, it was called V-Sport, the term previously used for Cadillacs with more moderate performance upgrades than the full-blown V cars that possessed massive power outputs and serious track-going capabilities. But then, before the car in question went on sale, Cadillac changed the name to match the equally moderately sporty CT4-V and CT5-V that officially downgraded the V name. So what should we make of this CT6-V, then? Is it a hardcore performance machine like the old V cars? Or is it what we’re expecting of the new V cars: a lightly upgraded version of the base car that isnÂ’t particularly distinguished? As it turns out, the CT6-V sits between these two extremes to create a car thatÂ’s involving and exciting for the driver without compromising the CT6Â’s refinement and luxury. Mechanically, the CT6-V is ultimately closer to its full-bore V predecessors. The highlight is the “Blackwing” twin-turbocharged 4.2-liter V8 that makes 550 horsepower and 640 pound-feet of torque. Besides giving the engine prodigious output, Cadillac borrowed some pages from the AMG handbook: the turbocharger is nestled in between the cylinder heads, just like the current 4.0-liter AMG V8, and each engine is hand-built start to finish by one of six engine builders. The builderÂ’s name is even featured in the engine bay. TheyÂ’re special details that fit the idea of the old V cars, but the fact that a version of the same engine is in the Platinum CT6 does make its inclusion in the CT6-V seem less special, even if its output is notably less at 500 horsepower and 574 pound-feet of torque. Setting aside the details, the engine performs well in the real world. ItÂ’s astonishingly smooth, exactly what you want from a fast flagship. It also emits a unique exhaust note thatÂ’s both raspy and growly. You wonÂ’t mistake it for a pushrod powerplant. The power and torque provide a prominent push at all points in the rev band after a brief moment for the turbos to spool up. ItÂ’s just a shame there isnÂ’t much of a rev band, as the engine redlines at 6,000 rpm, which is easy to hit thanks to the engineÂ’s creamy character. ItÂ’s so low one wonders why Cadillac bothered developing a double-overhead-cam engine at all. The V8 is coupled to a 10-speed automatic transmission and all-wheel drive. The 10-speed is perfectly fine when cruising around town.

Cadillac ELR, Nissan Resonance and Ford Atlas win Eyes on Design awards

This year's annual Eyes on Design awards were presented at the end of press days for the Detroit Auto Show on Tuesday. Given out for the best production and concept car designs that debuted at the show, and voted on by an esteemed panel of actual car designers, this year's award for best production vehicle design went to the 2014 Cadillac ELR. The 2014 Chevrolet Corvette, which was the show favorite among Autoblog editors, apparently did not impress the Eyes on Design judges enough with its all-new vent-festooned design.
The award for best concept design was actually split as a tie among the Nissan Resonance and Ford Atlas concepts. Last year's winners were the 2013 Ford Fusion and the Lexus LF-LC concept.
The Eyes on Design organization also presented a new honor this year called the Catalyst Award to Bob Lutz, former Vice Chairman of General Motors. Lutz is reported to have given a defense of design in his acceptance speech, arguing that advancements in quality across the industry as a whole have made good design a key differentiator for buyers.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."