1960 Cadillac Coupe Barn Find Stored Since 1973 Rat Rod 58 57 56 61 1959 on 2040-cars

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Cadillac ATS coupe and sedan get Midnight Editions

Horror stories and fairy tales make a mint by having the scariest things happen at midnight, but automakers make a mint by marketing midnight. Chevrolet busted out a Silverado Midnight Edition early this year, followed shortly thereafter by an Impala Midnight Edition. In between those two we got the Cadillac CTS Midnight Edition, and now comes an ATS following in the zero-dark-thirty tradition, according to GM Inside News. The ATS Midnight Edition will add $1,695 to the sedan price and $600 to the coupe. For that cash outlay you get black chrome on the grille, around the windows, and on the rear fascia, 18-inch "After Midnight" wheels, "sueded microfiber" trim on the steering wheel and shifter, plus the Cold Weather Package with a heated steering wheel and heated front seats. Just those few exterior changes make a big difference up front, increasing the appeal and aggression of the sports sedan without being ostentatious. You can't go dark with just any old ATS, though. The package is limited to rear- and all-wheel-drive versions of the Performance trim. And the color palette is reduced to four hues: Crystal White Tricoat, Red Obsession Tintcoat, Phantom Gray Metallic, and Black Raven. The three possible interior combos are Light Platinum with Jet Black accents, Morello Red with Jet Black accents, and Jet Black with Jet Black accents. Related Video: Featured Gallery 2015 Cadillac ATS Midnight Edition News Source: GM Inside News Design/Style Cadillac Coupe Luxury Special and Limited Editions Performance Sedan

Cadillac's semi-autonomous Super Cruise pushed back to 2017

It looks like General Motors is discovering just how difficult it is to bring autonomous vehicle technology fit for public consumption to market. The company has pushed back the launch of its semi-autonomous Super Cruise technology by several months. Originally promised by CEO Mary Barra for a fall 2016 debut, Super Cruise was supposed to be offered first on the new CT6 sedan. Automotive News is reporting that won't be the case, following a statement from GM confirming that the new system would be pushed to sometime in 2017. At the very least, that's a several month delay. GM cited the need to get the system right and keep owners safe, which prevented a firm date for Super Cruise's debut. Product boss Mark Reuss was more blunt, though, telling AN, "It will come out when it is ready." Super Cruise would be one of the earliest examples of driverless tech to be put into public hands, following the introduction of Tesla's semi-autonomous AutoPilot system in 2015. Most other automakers experimenting with the autonomous vehicles don't foresee public sales until early in the next decade, including Toyota, Renault-Nissan, and Volvo. Before Barra suggested a 2016 debut, GM originally aimed to introduce its semi-autonomous system in 2020. Related Video:

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."