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About 150 Cadillac dealers would rather leave the brand than sell EVs

Dealerships might hamper GM’s plans to electrify its cars. Wall Street Journal tipsters claim that roughly 150 GM dealerships in the United States have decided to drop the Cadillac brand and accept a buyout (ranging from $300,000 to over $1 million) rather than spend about $200,000 to upgrade the dealerships with charging stations, repair hardware and other equipment needed to sell EVs. Many of these dealerships only sell a few Cadillacs per month versus more for Buick, Chevrolet and GMC, but itÂ’s still a significant blow when GM has 880 Cadillac dealers in the country. Cadillac brand leader Rory Harvey confirmed to the WSJ that GM was offering buyouts, but didnÂ’t say how many dealers took them or how much they were worth. The exodus underscores the challenges for conventional car brands as well as the potential advantages for alternatives like Tesla. As brands like GM are heavily dependent on dealerships, they have to please owners to have a chance of strong sales — and thatÂ’s difficult when theyÂ’re not certain about demand, even without the pandemic. Tesla and other direct-to-customer EV makers arenÂ’t bound by physical stores and already have the infrastructure in place for service centers. Dealers might not have much choice in the future. California is banning sales of new gas-powered cars by 2035, and that will likely force automakers to electrify no matter how dealership owners feel. The buyouts now arenÂ’t necessarily temporary, but we wouldnÂ’t rule out some shops having a change of heart as the effective EV deadline approaches. Related video:

Cadillac, Buick and Chevy decisions impacted by worries abroad

European Concerns Drive GM, But Beware Of The French Connection
GM's bid to rationalize Europe will impact the products that will be offered domestically.
It seems that Europe is defining the future of General Motors more so than its home North American market. Having axed Saturn, Pontiac and Hummer, GM has done a fairly good job of repositioning its remaining four divisions, Cadillac, Chevrolet, Buick and GMC. Cadillac carries the luxury banner. Chevrolet is aimed at the masses with cars and trucks along with a nod to performance thanks to Camaro and Corvette. Buick bridges the premium gap between Chevy and Cadillac, while GMC offers a hardcore work/upscale proposition.

Cadillac's Butler announces surprise departure

The Detroit Free Press is reporting that Cadillac's vice president of global strategic development, Don Butler, has resigned. Butler has held the position since April, after a term as vice president of US marketing for General Motor's luxury brand.
As the report explains, the timing here is pretty unfortunate for Cadillac. Butler is the third high-profile member of Cadillac's brass to depart in recent months, following the firing of US sales boss Chase Hawkins and the pending departure of Susan Docherty. Cadillac spokesman David Caldwell told the Detroit paper, "Bob [Ferguson]," global boss for Cadillac, "and other leaders asked him to stay on. Don's here in the office today - and told our team that his decision is purely on a personal level. After three years of putting everything into Cadillac, he is stepping away for some personal time, and to consider new avenues in his life."
Butler says his decision is part of a decision to "recalibrate, reassess my priorities." Whatever the reason, it's an unpleasant surprise for Cadillac, which has been on a surge in 2013, with 30-percent jump in sales on the heels of the hot-selling ATS.