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Johan de Nysschen tells his side of the story

Automobile snagged time with ex-Cadillac, Infiniti, and Volkswagen of America boss Johan de Nysschen. General Motors decided to part ways with de Nysschen on April 18, 2018, after the German spent four years in charge of America's luxury brand. The longtime auto exec is a polarizing figure for enthusiasts, who seem to take a mostly negative view of his work at Infiniti and Cadillac. However, there's no denying de Nysschen is frank, and in the Automobile interview he puts an insider's perspective on a big bag of issues we can only speculate on. One of the biggest bombshells in the interview was that it wasn't de Nysschen's idea to move Cadillac to New York: "When I was recruited, I was informed that the company would relocate to New York," he said. Previous GM CEO Dan Ackerson had made the decision before hiring de Nysschen, then Ackerson let his new hire make the announcement. The big change came only two years after de Nysschen had taken over Infiniti after insisting Nissan's luxury brand move to Hong Kong. De Nysschen explained Cadillac's NYC move with the same rationale as Infiniti's Hong Kong move, so everyone assumed the new guy was doing his usual. He explains in the interview that after the move, "Folks who rooted for Detroit felt betrayed. Cadillac had an enemy." And that became a problem. He has nothing bad to say about GM or Cadillac, believing on the contrary that "GM is in a good position going forward." But he brought clarity to some of Cadillac's struggles. Among the issues was GM's "very vigorous" post-bankruptcy test for green-lighting a project. Another was the lack of specialization for the luxury arm. "Engines were generically developed with the Chevy brand in mind," he said, "and, then, 'Okay, well, yeah, it's good enough for Cadillac.'" That carried over into haphazard technology rollouts. "GM didn't have a specific technology roadmap aligned to particular brands," he said. "The process was, as they were developing new technologies, they would look at what product's launch date would be aligned with the maturation date and market readiness of a technology and go with it, whether Buick, Chevy, or what have you." De Nysschen worked to end such generalized approaches, which is how we get Cadillac taking the GM lead on technology and electrification.

2020 Cadillac CT4-V First Drive | The Cadillac of compact Cadillacs

With the launch of the 2020 Cadillac CT4, GM is pushing back into the smallest luxury sedan segment that in recent years has almost exclusively featured entries from Germany. We're pleased to see it return, and importantly, that it definitely came back prepared. The CT4’s key differentiator is its platform. Unlike the bulk of entry-level luxury sedans currently on the market, the Cadillac rides on a rear-wheel-drive platform. All-wheel drive is available throughout the lineup for those who need (or just want) four-season flexibility, but itÂ’s meant to be a convenience feature rather than a performance upgrade — the same is not true of its front-wheel-drive competitors. The CT4 ostensibly replaces the discontinued ATS, but reality is a bit murkier than that. Stop us if youÂ’ve heard this before, but the Cadillac CT4 is not entirely size-appropriate for the class. While the CT4 is aimed at the subcompact luxury sedan segment (and the CT5 at the compact), itÂ’s dimensionally a bit closer to the likes of the Mercedes C-Class than it is the A-Class. This gives Caddy a bit of an advantage, but itÂ’s nothing we havenÂ’t seen from GMÂ’s luxury arm before. Cadillac has chosen instead to target the segment based on price, which is a win for consumers in a way, as you can get a little bit more bang for your buck if theyÂ’re willing to take a chance on the underdog. Cadillac is offering its new small sedan in three states of tune. The base (“Luxury”) model boasts a 2.0-liter engine good for 237 horsepower and 258 pound-feet of torque. The Premium Luxury and CT4-V models get the 2.7-liter — which is still a four-cylinder — that makes 310 hp and 350 lb-ft of torque in its base tune and 325 hp and 380 lb-ft in the CT4-V. All three variants make use of GMÂ’s active fuel management tech which allows them to run on just two cylinders to conserve fuel while cruising. Yes, you read that correctly. The CT4-V boasts just 325 hp, which may seem like a pittance considering the outrageously powerful V models of CadillacÂ’s past, but GMÂ’s luxury arm has decided to re-jigger its performance hierarchy by eliminating “V-Sport” entirely, shifting “V” down to fill that role, and introducing a series of new range-topping performance models dubbed “Blackwing.” In that context, the CT4-V may seem like an also-ran, but consider the company it keeps.

GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."