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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

2020 Cadillac CT5 prototype shows off more lighting details

The elusive 2020 Cadillac CT5 luxury sports sedan has once again been spotted by a spy photographer. This time, we get to see it from all angles, whereas last time we only saw it from the front. It still has quite a bit of fake body work, and it's very clear Cadillac still hopes you'll think this is a Charger, from the big hood scoop to the fake full-width taillights. Digging past those misdirects, we can find some new details about the car. First, the car's front lighting has developed further. There are production-ready headlights fitted that appear to have some sort of LED illumination. These production lights also fit the shape we saw on the last prototype, so they'll end high up on the body, extending slightly horizontally toward the grille. There's still a section that extends back along the fender, seeming to bridge the gap between current Cadillacs and the Escala concept from which this car takes inspiration. Another addition are the vertical LED accent lights. This is another trademark feature of both current Cadillacs and the Escala, but they were absent from the last prototype we saw. We also get a look at some of the grille's details. Instead of slats, this CT5 has a plastic mesh of small rectangles. The pattern is reminiscent of brickwork. These photos also give us our first look at the back of the CT5. It looks like a fairly typical Cadillac. It's much more conservative than the front end. There are some angular cutouts in the bumper to allow exhaust gases out. The taillights have the current Cadillac look with the top curving over the rear fender. We can't tell if there will be a horizontal element like on the Escala, due to the fake lights. We're expecting the CT5 to be shown sometime next year in time for the 2020 model year. Odds are it will use off-the-shelf Cadillac engines including the turbocharged 2.0-liter four-cylinder, naturally aspirated 3.6-liter V6, and the twin-turbo 3.0-liter V6. Now that Cadillac has revealed its twin-turbo 4.2-liter V8, we'll be interested to see if that shows up in a future CT5-V. Related Video: Featured Gallery Cadillac CT5 prototype spy shots View 23 Photos Image Credit: SpiedBilde Spy Photos Cadillac Luxury Sedan cadillac ct5 cadillac escala

Cadillac Rear Camera Mirror | 2017 Autoblog Technology of the Year Finalist

We give Cadillac a lot of credit for being the first to make good on the promise to replace mirrors with cameras and displays. That was good enough to earn the Cadillac Rear Camera Mirror a place on our 2017 Technology of the Year awards shortlist for new features. The idea behind this system is relatively simple; what perhaps took more doing was getting the regulations in place to allow a video feed to replace the government-mandated mirror. The hardware and that rules compliance starts with what looks like a normal rearview mirror – because it defaults to being a mirror until you switch on the display or in the event the system somehow fails. Flip the little toggle at the bottom of the mirror – the one normally used to switch from day to night mode – and the reflection is replaced by a very crisp feed from a camera at the back of the vehicle. This live stream gives you a wide-angle view of what's behind, without obstruction from back-seat passengers, headrests, or any bodywork. The camera is even shielded from weather and has a coating to shed water. What you see doesn't exactly look like a normal reflection, but the quality is good enough and you see more than you would normally with something aimed through today's small rear windows. But because it isn't actually a reflection, you have to make some adjustments. When your eyes are focused down the road, glancing at a mirror gives you a view the same distance away but in the rear. With the rear camera mirror, a glance back requires your eyes to first refocus on the display, which takes a moment. And unlike a normal mirror, which you look through at an angle, this display is angled toward the driver but projecting an image that looks straight back – no matter how you move it, the image doesn't change like a mirror's would. And because it's an image and not a reflection, you can't choose what's in focus and lose your sense of depth perception. It's not clear whether objects in mirror are closer or farther than they appear. And there are other limitations. For instance, while the display balances bright lights and dark surroundings well at night, it is tricked by LED headlights, which flicker at a rate faster than the camera shoots. The result is a distracting strobe effect like you get when you point a smartphone camera at any LED light source. For those with migraine sensitivity, this kind of fast flashing can cause real problems.