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New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac to move select offices from Detroit to Manhattan?

Under Johan de Nysschen, Infiniti moved its headquarters from Yokohama, Japan, to Hong Kong. Now at Cadillac, it appears the company's new president could be planning a relocation of at least some of the brand's operations from Detroit to Manhattan, according to a new report from Reuters.
In the case of Infiniti, de Nysschen pushed for the move because moving away from the brand's Nissan overlords would allow it a bit more freedom. It's evidently a similar case for Cadillac, with Reuters speculating that such a move would help distance the brand from the corporate culture in Detroit. A Big Apple move could also attract new talent that may have considered a job with the brand but were put off by the idea of living in Detroit.
It's important to note that if such a move takes place, it likely won't affect the folks actually responsible for developing the brand's vehicles. Instead, administrative functions, including marketing, could be the focus of the relocation.

Hennessy wastes no time in supercharging the 2015 Cadillac Escalade

The ink is still drying on the all-new 2015 Cadillac Escalade sales brochures, but that hasn't stopped Texas-based Hennessey Performance (HPE) from leaping out of the gate with its own high-performance variant. In stock form, the big fourth-generation Cadillac flagship arrives with a new small block naturally aspirated 6.2-liter Ecotec3 V8 delivering 420 horsepower and 460 pound-feet of torque. Fresh out of the showroom, the 5,900-pound SUV will sprint to 60 mph in 5.9 seconds.
While that is plenty fast for some owners, others don't want to be shamed by a 550 horsepower Mercedes-Benz GL63 AMG or a 510 horsepower Land Rover Range Rover Sport - both will leave the stock Escalade at a stoplight.
The team at HPE has come to the rescue with its HPE550 supercharger upgrade, which includes a belt-driven supercharger, air-to-water intercooler, recalibrated engine management software and a three-year/36,000 mile powertrain warranty. With 6 psi of boost, the direct-injected 6.2-liter is tuned to deliver an impressive 557 horsepower and 542 pound-feet of torque - gains of 32 percent and 18 percent, respectively, over stock. Although HPE isn't releasing performance figures as of yet, our math says that should be enough power to put the two Europeans in the Cadillac's rearview mirror. The company also offers a set of 20-inch lightweight H10 forged monoblock wheels, to further improve performance.