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Despite De Nysschen saying it won't, Cadillac cuts struggling CTS prices

Ah, well that didn't last long. Not even two years after elevating the price of the then-new third-generation Cadillac CTS by $7,000, the company is now stepping back, telling dealers it will be slashing the price of the 2015 model by anywhere from $1,000 to $3,000. It seems that there are two reasons behind Cadillac's move. First, and most obviously, are its slumping sales, down seven percent last year. That figure is made worse, Automotive News reports, by the seven-percent gain made by the greater luxury market, not to mention gains from fellow American luxury brand Lincoln. Cadillac, meanwhile, also likely faced pressure from its dealer body, which AN reports hasn't been so keen on the price increases. The price reduction is something of a surprise following statements made by Cadillac President Johan de Nysschen shortly after he took office. In September of last year, the 54-year-old exec, who took charge of Cadillac in July of 2014, defended the company's decision to raise prices, telling Automotive News a price cut was "not going to happen." It seems current conditions contradict de Nysschen's statements, though. "We're taking what we've seen are the more desirable optional features for customers and making them more readily available," Cadillac's Dave Caldwell said of the price cut. "Once a car has been on the market for a while, it's not unusual to look at the customer behavior and try to optimize for it." In what's sure to be a pleasant surprise for anyone in the market for a CTS, the most expensive models are getting the biggest price cut, with the price on the Premium and Performance Collection sedans dropping $3,000, AN reports. The 2.0T will get a $2,000 drop, while certain optional extras will now be standard on the Luxury trim, including a panoramic sunroof, navigation and Bose stereo.

MIT puts V2V technology on its 2015 Top Ten list

Of all the technologies swimming around the automotive world, it is vehicle-to-vehicle communication that the Massachusetts Institute of Technology has fished out as one of its Ten Breakthrough Technologies of 2015. It joined emerging tech like brain organoids, supercharged photosynthesis, and Project Loon on the list, and got the nod over autonomous driving because, as the MIT Technology Review wrote, V2V communication "is likely to have a far bigger and more immediate effect on road safety." How so? Because actual cars transmitting data like their location, speed, steering angle, and state of braking to one another at least ten times per second provides a greater degree of awareness than sensor readings and algorithms. The US Department of Transportation and the National Highway Traffic Safety Administration have been working for years on standards and a regulatory schedule for introducing V2V to the marketplace, and Cadillac plans to incorporate V2V into at least one of its vehicles by 2017. Since we've begun the year with a number of stories of cars being hacked into, that got us wondering about the security of V2V communications. In a recent piece by our own Pete Bigelow on what motorists should know about getting their cars hacked into, he wrote that although cyber break-ins are extremely difficult, expensive, and time-consuming to do remotely, V2V is "one more conceivable avenue a hacker could use to impact multiple cars at a given time." So we spoke to Wilmington, Massachusetts-based Security Innovation about it. The automotive consultancy company has been working with the DOT since 2003 on V2V technology and the issues around it - namely security and privacy - and its chief scientist, William Whyte, is the technical editor of the Institute of Electrical and Electronics Engineers (IEEE) 1609.2 standard outlining its security protocols. Those protocols are expected to be finalized by the DOT toward the end of this year and then come into effect in 2016, and the company's Aerolink product is the security solution Cadillac will use. Whyte said, "If you hack into a car, V2V is the hardest place to start," and Pete Samson, the general manager of Security Innovation's automotive team, said "There are ten or 12 alternate attack surfaces" around the car that would make much easier targets.

Cadillac confirms Blackwings will get manual transmissions and 3D-printed parts

Cadillac's upcoming 2022 CT4-V and CT5-V Blackwing will be the first GM production cars to utilize 3D-printed technology. In fact, the technology will be featured front and center on one of the cars' most hotly anticipated features — in a decorative medallion atop the shift knob of the manual transmission. Cadillac says that "additive manufacturing" (named as such because 3D printing accumulates tiny deposits of material to create the object) made the manual transmissions possible by reducing costs and waste. Aside from the medallion, the cars will employ two 3D-printed two HVAC ducts and an electrical harness bracket. "[The manual transmission is] something we know V-Series buyers want and itÂ’s something we knew we had to have, so we used innovative processes to make it happen,” said Cadillac performance variant manager Mirza Grebovic. Speaking of which, Cadillac commissioned a Harris Poll survey about manual transmissions and received some interesting results. For example, 66 percent of American adults surveyed know how to drive manual, and 55 percent said they've owned a standard shift car. Of those who don't, roughly 40 percent are either somewhat or very interested in learning. Interest is highest among two key demographics, 64 percent of those earning $75,000 or more in annual household income, and 62 percent of those ages 18-34. The findings seem to contradict what many automakers have said about lack of interest in manuals, with some declaring a sub-1 percent take rate when manuals are offered. Perhaps with a performance-oriented car such as the V-series, buyer preferences change. The mix of old school gearboxes and new school manufacturing techniques will result in what looks like a very potent car on paper. The CT5-V Blackwing is rumored to be powered by an updated 6.2-litter V8, while the CTS-4 Blackwing is said to be motivated by a turbo six. Neither will use the twin-turbo 4.2-liter V8 of their namesake, but they should prove to be worthy successors to the CTS-V and ATS-V. Related Video: