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2022 Cadillac CT5-V Blackwing will get carbon fiber seat backs

Cadillac is putting the finishing touches on the 2022 CT5-V Blackwing, the high-performance sedan that will pick up where the CTS-V left off. It announced the model will be available with carbon fiber front seat backs. Presumably found on the list of extra-cost options, the weight-saving carbon fiber seat backs will stand out with a book-matched design and a laser-etched V-Series logo that will remind the passengers sitting in the back that they're not riding in a regular CT5-V. Interestingly, Cadillac noted the seats will also boast "other customer-centric innovations and features" that will be detailed closer to the sedan's on-sale date. Chairs are hardly on the front lines of automotive innovation, so we're looking forward to learning more about what Cadillac has in store. Drivers will have carbon fiber in front of them, too, because the multi-function steering wheel's bottom spokes will be made with the composite material. Cadillac hinted the sedan's top speed will lie in the vicinity of 200 mph. 2021 Cadillac CT5-V Blackwing spied View 15 Photos Nearly everything else we know about the CT5-V Blackwing comes from a diverse selection of rumors, industry murmurings, and spy shots. We learned earlier in 2020 that it might receive an updated version of the 6.2-liter V8 that powered its predecessor, not the 4.2-liter Blackwing engine it's named after, and leaked images strongly suggest a manual transmission will be available, though we assume Cadillac will also offer an automatic. It might be a six-speed stick, or Cadillac could use a version of the Chevrolet Corvette's seven-speed manual. Our questions will be answered when the 2022 Cadillac CT5-V Blackwing finally makes its debut. It's scheduled to go on sale in the summer of 2021, so its unveiling is likely a couple of weeks away, and Cadillac warned availability will be limited. The smaller CT4 which replaced the ATS, is also in line to get the Blackwing treatment.

Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

2015 Cadillac ATS Coupe priced from $37,995*

Cadillac has released pricing details on its new-for-2014 ATS Coupe. The new model, which will be available with buyer's choice of a 2.0-liter, turbocharged four-cylinder or a 3.6-liter V6 (the ATS Sedan's base 2.5 won't be making the trip) can be had with optional all-wheel-drive in place of the standard rear-wheel setup, while customers can also snag a six-speed manual or six-speed auto.
Prices start at $37,995, which represents a $2,900 premium over the 2014 ATS Sedan (pricing on the 2015 four-door isn't available yet) with the same 2.0-liter engine. Still, the ATS Coupe starts at just over $2,500 less than a base BMW 428i, which is also less powerful and offers less standard equipment. The Caddy is also less costly than the Mercedes-Benz C250 Coupe, although only by about $200. It's even cheaper than the Audi A5, which starts at $38,105, but that model includes all-wheel drive as standard. It should be noted that these prices are without their respective destination charges (*$995 for the Caddy, $925 each for the BMW and the Mercedes and $895 for the Audi).
Unfortunately, Cadillac hasn't released any additional pricing information beyond what we have here, so we can't tell you how much things like all-wheel drive, an automatic transmission or the 321-horsepower V6 will cost. That makes it difficult to figure out just how reasonable the ATS Coupe will be relative to its challengers, but so far, the value equation looks to be in the car's favor. When those full details roll in, though, you know where to look. Scroll down for the official press release from Cadillac.