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Cadillac ATS sedan is in its last year

Cadillac has just confirmed that the ATS Sedan dies at the end of the 2018 model year. In an e-mail to CarBuzz, spokesman Donny Nordlicht wrote, "Production of the ATS Sedan is ending due to extensive plant upgrades, expansion and re-tooling to prepare for the next generation of Cadillac sedans." The admission confirms several months of deduction based on a document trail put together by The Truth About Cars. Last December, TTAC reported that General Motors didn't list a 2019 Cadillac ATS sedan on VIN documents submitted to the National Highway Traffic Safety Administration. Only the coupe remained, the presumption being that 2018 would be the last year for the sedan. That presumption was bolstered by industry sleuth Bozi Tatarevic's discovery this week that GM hasn't included the ATS sedan in the carmaker's fleet order guide. The death of the four-door ATS won't surprise anyone paying attention to statements from Cadillac or ATS sales figures. Brand then-president Johan de Nysschen strongly hinted last summer that three sedans would bite the dust come 2019, and one would be refreshed. We've seen the gussied-up CT6, so that put the XTS, CTS, and ATS in the funeral home. The XTS would die an unavenged death, while the CTS downsized into the properly midsized CT5 and targeted buyers in the $35,000 to $45,000 range, overlapping with $34,595 ATS sedan pricing by doing so. The ATS would go on hiatus, eventually resurrected as a compact luxury offering possibly called CT3 in coupe form and CT4 as a sedan sometime around 2020. As for the market situation, ATS sales are up 7.3 percent in the U.S. through the end of April this year compared to 2017. However, the ATS sold only 13,100 units in the U.S. in 2017, compared to 21,505 units in 2016 and a high of 38,319 in 2013, its first full year on sale. Assuming new Cadillac president Steve Carlisle stays the predicted course, GM might keep the ATS Coupe as a lure to sporty buyers in the segment until a possible CT5 coupe arrives. Otherwise, Nordlicht's e-mail said "Cadillac's future sedan portfolio will consist of three sedans, positioned in different segments and clearly differentiated by size and price." The 2019 ATS Coupe will stick with its three current engines, the 2.0-liter turbo with 272 horsepower and 295 pound-feet of torque, the 3.6-liter V6 with 335 hp and 285 lb-ft, and the 3.6-liter twin-turbo V6 in the ATS-V with 464 hp and 445 lb-ft of torque.

Cadillac ATS failing to command BMW 3 Series-like pricing as hoped

The BMW 3 Series has long been the benchmark for small and sporty luxury vehicles, but the Cadillac ATS has come on strong in its short time on the market as a true rival in this segment. As impressive as Cadillac's new compact sedan is, however, Automotive News is reporting that the car is still lagging behind the 3 Series when it comes to actual transaction pricing.
According to the article, the average transaction price for the ATS is $39,459 while the 3 Series is at a much larger $44,764, but, just as importantly, Cadillac has about $500 more in incentives on the ATS compared to BMW. Transaction prices are much closer to cars like the Mercedes C-Class and Audi A4. Of course, this is all with the ATS trying to take on its small,sport sedan rivals with a single bodystyle and limited powertrain options compared to the numerous options available from the German automakers in this class.
This uneven battle won't last long, though, as recent spy shots have revealed that Cadillac is hard at work on a high-performance ATS-V and an ATS Coupe. No official word as to when either of these models will be unveiled, but with auto show season set to kick off, we're expecting sooner rather than later. The best news for the ATS is that the Automotive News says sales of the ATS are on target and that 74 percent of ATS buyers are new to Cadillac - two important factors for the brand as it tries to break into this tough segment.

2019 Cadillac CT6-V preorders start at $89,785

Cadillac's top-of-range sedan will start at less than $90,000, just barely. At the North American International Auto Show in Detroit, Cadillac announced it is opening preorders for the 2019 CT6-V, which will start at $89,785. Keeping things exclusive, Cadillac has 275 preorder slots available to the U.S. market for the CT6-V. It will briefly join the ATS-V and the CTS-V to give Caddy a trio of powerful sedans before the ATS-V and CTS-V bow out after the 2019 model year to make way for new models. Cadillac offers less powerful V-Sport variants, as well. The CT6-V, formerly the CT6 V-Sport, uses a Cadillac-exclusive powertrain. The twin-turbo 4.2-liter V8 makes a claimed 550 horsepower and 627 lb-ft of torque. This engine is hand-built and nicknamed the "Blackwing." It is linked to a 10-speed automatic transmission, which puts power to the ground through Cadillac's all-wheel-drive system. As an added luxury perk to buying the CT6-V, Cadillac will include 2 days at the V-Performance Academy at Spring Mountain. The trip is essentially all expenses paid, with tuition and luxury accommodation part of the package. Cadillac estimates the first CT6-V models to arrive in mid-2019. Now, it was widely reported that the Detroit-Hamtramck production facility that builds the CT6 would be among those closed by GM. Cadillac President Steve Carlisle told Automotive News, however, that the company is exploring production alternatives to keep the flagship luxury sedan for sale in the United States. Apparently, it was never actually on the chopping block, and instead, officials at the time of the plant closure announcement failed to mention that CT6 production would be moved rather than cancelled. Where that new facility would be has yet to be announced, but Carlisle told Automotive News that moving production to China, where the CT6 Plug-In Hybrid is built, is "the least-preferred option." Related Video: