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Cadillac chief marketer admits ELR is 'a big disappointment'

During the Cadillac XT5 global launch in Dubai, Automobile interviewed Cadillac Chief Marketing Officer Uwe Ellinghaus and got the CMO to touch on just about every major issue affecting the brand and the industry. After two years on the job, having come from 15 years at BMW, Ellinghaus naturally started with the "passionate Cadillac customers" and "iconic brand" spiel, then they got into a top-down look at where America's preeminent luxury brand stands. Ellinghaus said Cadillac is in a period of transition, lately focused on smaller and more performance-oriented vehicles, which has alienated a chunk of veteran customers and left others trying to figure out what Cadillac is about. He believes that "for a few more years, the products will probably be stronger than the brand," while he does his work of conveying what the company has to offer. But the brand had to make the switch, because "Generation X and Y will make 80 percent of all actual buyers in the next five years..." On top of that, he'll be working on making sure the customer and dealership experiences are where they need to be. Speaking of dealers, Ellinghaus thinks the future will not be brick-and-mortar shops, but digital pickup-and-delivery services. "Nobody wants to go to a dealership for service and maintenance," he says. He said the ELR has been "a big disappointment," but it has taught Cadillac that converting its existing line-up to plug-in hybrids is a better way forward. However, he characterized the plug-in hybrid as "the next all-wheel drive," in that everyone's going to offer it soon, so it will be "an entry ticket into luxury automobiles rather than a differentiating aspect." The CMO thinks the CTS is suffering because of the decline in the US midsize luxury sedan market in general thanks to the SUV and crossover craze, so the brand really needs another small SUV. Head over to Automobile for more of Ellinghaus' intriguing answers, like "I do believe that very long-term hydrogen is really the way," and "it's time to get real" in Europe. Taking a dig at Volkswagen on that last matter, he also said, "I think the absence of the diesel is not as much of an issue as it was eight weeks ago." Related Video:

Cadillac ELR update delayed over autonomous drive systems issues

Rumors had been circulating that the 2016 Cadillac ELR would bow in Los Angeles recently, featuring, in Cadillac's own words, "engineering enhancements." The rumors and that quote are as far as it got – the updated ELR pulled a no-show in LA, and no one outside of the brand appears to know when it will appear. GM Inside News says its sources at Cadillac pinned the ELR's absence on some autonomous driving features not being ready to reveal. According to GMI, Cadillac insiders say the upgraded ELR will be a "highly autonomous vehicle," and the company needs more time to gets its systems polished. The site says "it's not unreasonable to assume that ELR will be [the] vehicle" that gets Cadillac's Super Cruise technology, but that seems a lot more involved than "engineering enhancements," and in September Cadillac said we'd see it sometime in the next two years. It's possible the wait for the 2016 ELR and its secrets might only be a couple of months: the next-generation Chevrolet Volt, which shares a platform with the ELR and whose engineering updates we know quite a bit about, is scheduled to appear at the 2015 Detroit Auto Show in January.

OnStar RemoteLink mobile app coming standard on all new GM vehicles

As an evolution and improvement of its OnStar technology, General Motors has announced that it will be expanding the RemoteLink Mobile App on most 2014 model year Chevrolet, Buick, GMC and Cadillac vehicles. The new, aptly named RemoteLink Key Fob Services will allow users to remotely operate all of the same systems as the car's key fob, including locking and unlocking the doors and remote starting (on vehicles equipped with a factory remote starter) using a smartphone.
These Key Fob Services will be free for five years - starting from the vehicle's delivery date - but the full suite of RemoteLink features will continue to be offered only with a subscription (trial or paid). These premium features include contacting a live adviser, getting turn-by-turn directions and remotely monitoring the vehicle's diagnostic systems.
Scroll down below for the complete press release with all the details.