2014 Cadillac Ats 2.0l Turbo on 2040-cars

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Lincoln hijacks Cadillac's 'Dare Greatly' tagline

Talk about comedy - not even 24 hours after Cadillac teased its CT6 while inviting us to "Dare Greatly" during the Oscars telecast, Lincoln was doing the same but on Google. An anonymous tipster informed us the day after the Oscars that typing "dare greatly" into Google returned two ads before the search results. When we checked it over the course of a few hours, the first ad was always for Cadillac and either read, "Cadillac - Dare Greatly - Only those who dare drive the world forward," or, "Cadillac - Dare Greatly - It's not the critic who counts, it's the man in the arena." (On a side note, come on, Cadillac - "the man in the arena?" Well. It's a quote. Suppose that's all right, then.) The second result was for Lincoln and read, "Dare Greatly - It's not about making a statement, it's about doing what you love," with the associated URL being www.lincoln.com/dare+greatly. The first time we clicked it, it went to the Lincoln homepage showing the 2015 MKZ Hybrid. The second time, we got a page saying that the Lincoln site wasn't available; the Lincoln site was fine, the link didn't work. There's no reference to the Google joke at the Lincoln site - this was just about getting eyeballs. The English have the perfect phrase for Lincoln's provocation: "You've got some cheek!" We think it cunning, dastardly, and funny, and there's no doubt it worked - they knew people would flock to search the term. One of our competitors, Autotrader, said that within an hour of the first of four Cadillac spots airing during the Oscars, car searches for Cadillac vehicles climbed 53 percent from pre-Academy Award coverage levels. Searches for Cadillac cars were up 120%, they said. If this is Round One of our homegrown scrappy old-timers going at it, we're all for it. News Source: Google Marketing/Advertising Cadillac Lincoln Luxury

2016 Cadillac ATS-V Sedan Beauty-Roll

For those of you paying attention, we've really ramped up the old Autoblog video game these days. Our new series Car Club USA joins Translogic and The List, and there are more Daily Drivers and Short Cuts than ever. But sometimes, all you care about is the car. The Autoblog Beauty-Roll video series has one goal: bring you glossy video images of cars, and nothing but. We're collecting moving pictures of all the cars we test, inside and out. Each episode comes with a hit of engine sound – start-up and with a few revs – to round out the package. Set your resolution to max, kick it into full-screen, turn up the sound, and enjoy today's subject, the 2016 Cadillac ATS-V Sedan. Oh, and if you'd like more Beauty-Roll, click here to see the back catalog.

2019 Cadillac XT4 First Drive Review | Fashionably late

SEATTLE, Wash. — The 2019 Cadillac XT4 compact crossover debuted in New York, Cadillac's recently-adopted home, several months ago. Since then, a lot's changed. Cadillac honcho Johan de Nysschen got the boot, the economy's continued to improve, and we've changed coasts to experience the XT4. The setting is Seattle and its environs, a place that embodies the moment – a town flush with tech money and outdoor lifestyle experiences. Oh, and traffic. Lots of that. What hasn't changed is that this is a vehicle that Cadillac desperately needs. Between and below the Escalade and XT5 are vast gulfs of white space that could swallow entire crossover-focused brands. The dealers, we imagine, howled. And de Nysschen was replaced, it turns out, by a career GM exec with a penchant for building bridges with dealers. Must be a coincidence. The XT4 should please everybody involved in that power struggle. It's cute, for one, which will make for happier dealer-customer interactions. It brings appreciable but unintimidating technological advances to a brand looking to flex some segment leadership muscles. And it doesn't strictly feel like a rebadged version of a lower-tier product, a bad habit that Cadillac keeps failing to kick. We'll discuss its competition within its segment, and how they compare to the XT4, in another piece to follow. If you're wondering where the XT4 comes from, the easiest way to think about it is as a cut-down version of the basic underpinnings of the XT5, wrapped in nicely-proportioned sheetmetal. To be blunt, there's more unadorned plastic on the lower fascia and rockers than we'd like at this price point, but the rest is handsome. Large, elegant lamps sit at both ends, set off with trendy creasing and little accent vents – Sport models have clear taillight elements, while others have red-tinted lenses. The XT5, itself a newer vehicle, looks outclassed and dated instantly when put up next to its sleeker, more modern little sibling. The interior, however, is more alike than different. The major shapes are similar, as are the placement of the switchgear. The 8.0-inch infotainment screen is, as in the XT5, embedded in a slabby wedge of dash. It's still a touchscreen, but a little dial now provides an alternate way to navigate. A Qi charging panel and easily accessible, but not too prominent, USB, charging, and aux inputs reside just above. The seats in our tester, a Premium Luxury trim, are covered in a soft, warm caramel-colored leather.