2014 Cadillac Ats 2.0l Turbo on 2040-cars

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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

Autoblog Podcast #326

Easter Jeep Safari concepts, Shelby 1000, 2014 Cadillac CTS and Mercedes CLA45 AMG leaks
Episode #326 of the Autoblog Podcast is here, and this week, Dan Roth and Zach Bowman talk about this year's Easter Jeep Safari concepts, the 1,200-horsepower Shelby 1000 and leaked images of the 2014 Cadillac CTS and Mercedes-Benz CLA45 AMG. We wrap with your questions and emails, and for those of you who hung with us live on our UStream channel, thanks for taking the time. Keep reading for our Q&A module for you to scroll through and follow along, too. Thanks for listening!
Autoblog Podcast #326:

Cadillac's 560 remaining dealers ready to take on Tesla

DETROIT — General Motors' Cadillac brand is gearing up to challenge Tesla and other rivals in the luxury electric vehicle market with a new electric utility vehicle and nearly 40% fewer U.S. dealers than it had in 2018, the brand's global chief told Reuters. Cadillac has largely completed a restructuring of its U.S. dealer network and expects to have 560 dealers by the end of this year, compared with about 920 three years ago, said Rory Harvey, head of the global Cadillac brand. GM has booked a total of $274 million in costs during 2020 and 2021 related to the effort to buy out Cadillac dealers who were not prepared to invest $200,000 to $500,000 per store in the equipment and training to support the brand's shift to an all-electric vehicle lineup, planned by 2030. Cadillac will still have more U.S. dealers than other established luxury brands, and has opened new showrooms in New York City, Beverly Hills, San Francisco and Atlanta. The marque's largest market is China, and there it has not had to restructure retail operations, Harvey said. Cadillac's sales in China were up 20% for the first nine months of the year to nearly 181,000 vehicles. In the United States, Cadillac has sold nearly 96,000 vehicles for the year through Sept. 30, up 11%. Electric vehicle leader Tesla has no franchised dealers and sells cars directly to customers. Other EV startups such as Lucid and Rivian are selling vehicles online. Cadillac has a virtual showroom called Cadillac Live, and Harvey said inquiries through the online showroom are rising. But Cadillac will continue to sell and service vehicles through dealers. Next summer, Cadillac plans to launch the first of a wave of electric vehicles, starting with a compact utility vehicle called the Lyriq. Harvey said Cadillac has received expressions of interest in the Lyriq from 216,000 people. "It far exceeded our expectations," he said. How many of those "handraisers" will turn into buyers will be key for Cadillac. Harvey said about 10% to 15% of people who show interest in an internal combustion vehicle ultimately buy one. Related video: