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2019 Cadillac Escalade Sport Edition goes dark for the L.A. Auto Show

Cadillac is taking a shallow swing at the L.A. Auto Show, which might have something to do with the churn and burn happening at the brand and at parent General Motors. The Escalade Sport Edition brings its dark hue to the West Coast shindig, a touch of anti-flash that's actually a pinstripe job. For $2,700, it installs Gloss Black Ice chrome on the grille, rear fascia, window surrounds, and body side moldings, and the otherwise optional 22-inch Midnight Silver wheels. That's the whole show. Available on three of the Escalade's four trims — Luxury, Premium Luxury, and Platinum — brand president Steve Carlisle said the Sport Edition comes "in response to customer and dealer demand for a dark and aggressive look." The least expensive 2WD Luxury model starts at $84,790, including destination, with orders commencing at the beginning of next year. For all that the package isn't, it is still a better deal than buyers got ten years ago, when the 2007 Escalade offered a similarly thin Sport Edition for $4,890. There are a few small changes for the Escalade line overall for 2019. The exterior colors Midnight Sky Metallic and Dark Granite Metallic leave the palette list, making room for Manhattan Noir Metallic and Shadow Metallic to join the list. In back, there's a hands-free tailgate with a logo light, standard on all trims. The Escalade Sport Edition represents both a beginning and an end for the model. The fourth-generation Escalade went on sale in 2014 as a 2015 model, and this is the first special edition it gets. This could be the last, too, since the fourth-gen money machine we called "Old, but not antiquated" in our Driver's Notes last month is expected to give way to a fifth-generation for the 2020 model year. Related Video:

New Cadillac ELR ad more educational, less controversial than 'Poolside'

Cadillac's first TV commercial for its ELR plug-in hybrid, Poolside, was a smash hit, in that a lot of people saw and talked about it. The 60-second spot didn't say the car was a plug-in, took potshots at the work ethic of all non-Americans and has raked in over a million views on YouTube (you can add one more here). Caddy's new ELR video will get a lot less media attention, but that's exactly the point. Cadillac claims it was happy with the way actor Neil McDonough strutted his way into the controversial ELR discussion. This time around, though, the coupe gets promoted in a more traditional way: with information about the car and what it can do - you know, drive on electricity, capture braking energy into the battery, go further on gas power when needed, those kinds of things – courtesy of GM's executive chief engineer for electrified vehicles, Pam Fletcher. The tone of the video has not been changed because of the Poolside controversy. David Caldwell, manager of Cadillac communications, tells AutoblogGreen that the new video is not destined for TV and is completely different because it's meant for a different audience. "It doesn't have any direct relation to Poolside," he says. "TV advertising is not necessarily the heart of marketing something like the ELR. Notwithstanding the fact that we had a very thought-provoking ad [laughs]." "We definitely have a need to communicate what the ELR is" - Cadillac's David Caldwell The way you reach out to people via the web is different than the mass-media techniques used in spots like Poolside during big TV events (it aired during the Winter Olympics). The two video spots are different because you need to offer different information in different ways, for example having an ELR website as well as an iPad filled with ELR information at the dealership. For Cadillac, TV is "not going to be the predominant methodology," used to sell the ELR, Caldwell said, "the web is closer to what you need to do to reach people. We definitely have a need to communicate what the ELR is. It's not television advertising at all." Caldwell said a handful of other short videos similar to the new one will go live in the near future, showcasing design and powertrain aspects of the car. Keep an eye out for them – just don't look for them on TV. You can watch the new video below.

Cadillac to recall 20,000 SRX models over wheels that could fall off

A potential issue with the lug nuts on 19,871 units of the 2013 Cadillac SRX in the US and Canada has lead to a recall of the luxury crossover. Those lug nuts that have a Teflon topcoat, identified by their bluish tint, could loosen and cause "creaking, rattling or grinding noises or steering vibrations." In the worst case scenario, a wheel could fall off, but there have been no reports of that happening, nor any reports of accidents or injuries due to the issue.
This is the second recall action on the SRX over the last few months. In March, Cadillac recalled 27,000 SRX models over a transmission programming issue. General Motors will begin notifying customers with the potentially faulty parts on June 3, at which time they can take their vehicles to dealers to have the tires rotated and new nuts installed. A further 7,397 SRXs exported from North America also face the recall action.