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Cadillac tipped to call flagship something other than LTS

Cadillac wouldn't be Cadillac without large sedans in its lineup, and while the XTS has had to hold down that end of the fort all on its own, it won't have to for too long. That's because the luxury brand in the General Motors portfolio is preparing to roll out its new LTS, stylistically previewed by the Elmiraj concept pictured above. Only now, the latest thinking is that the upcoming flagship model may not be called LTS at all.
As Automotive News points out, Cadillac's naming scheme is all over the place at the moment. The ATS slotting below the CTS makes sense (alphabetically), but where do the ELR, SRX and especially the Escalade fit into that naming hierarchy? And how would LTS - as the project has been known until now - sit above the XTS?
Fortunately, Cadillac may be on the case, as two of the division's most recent senior appointments seem keen to rationalize the naming scheme. One is Uwe Ellinghaus, who joined Cadillac as chief marketing officer late last year. Speaking of the brand's nomenclature last spring, Ellinghaus was quoted as saying, "We are aware that this is currently a weakness of the Cadillac brand." And his new boss is bound to agree.

Hotter Cadillac CT5-V prototype spotted with a manual transmission

Fans of the old Cadillac CTS-V (and high-performance sedans in general) may have something to be excited about. A series of interior photos leaked Tuesday reveal that prototypes of the forthcoming higher-output variant of the CT5-V Sedan have been equipped with a manual gearbox. Exclusive: Photos show the wilder Cadillac CT5-V will have a manual transmissionhttps://t.co/Ta8hZ804eg — The Drive (@thedrive) March 10, 2020 Photos obtained by our friends at The Drive show a partially camouflaged CT5-V prototype with a full interior and what appears to be a manual gear selector. While the shifter and its boot are partially obscured by a plastic covering, it's obvious that the knob is not the same one paired with Cadillac's automatic gearboxes, such as the one featured in our expertly augmented photo above.  This is not the first time the potential for a stick-shift option in the new, higher-end "V" cars has been floated. Rumors suggesting that the as-yet-unnamed higher-output CT4-V and CT5-V models might be so-equipped (at least optionally) circulated late in 2019. This, in addition to significantly higher power outputs and revised suspensions will set them apart dramatically from the base CT4-V and CT5-V, which are intended to compete with the likes of the Audi "S" line of vehicles.  CT4-V spied View 40 Photos GM has been quite cagey when it comes to details about these new models. We know they'll follow in the footsteps of previous-generation "V" cars, which were aimed squarely at Europe's powerhouse sport sedans. The hotter CT5 variant is expected to employ the automaker's 6.2-liter supercharged V8, which made 640 horsepower in the now-dead CTS-V.  We reached out to Cadillac for comment and were told by a spokesperson, "The ultra-performance variants of our Cadillac CT5-V and CT4-Vs are still under development.  We will have more details to share in the next few weeks and the CT5-V and CT4-V ultra-performance versions will debut later this year. Until then, I can only confirm that these cars will build on V-SeriesÂ’ respected legacy." Hopefully, GM won't make us wait too much longer for official details of these new high-performance models, including what we should expect in terms of powertrain availability and launch timing. Stay tuned. Related Video:

Cadillac can't keep up with Escalade demand, can't move its sedans

No matter how much Cadillac revitalizes its lineup and its image, it seems that all consumers want is the Escalade. In fact, Automotive News reports that General Motors can't keep up with demand for the fullsize luxury SUV, despite sticker prices that start at over $70,000 and approach six figures at the top end of the spectrum. Contrast that with sedans like the ATS and CTS, which are far cheaper but which Cadillac hasn't been able to move fast enough to keep up with production, prompting both the manufacturer and dealers to offer substantial incentives to keep them from piling up. Cadillac had been resisting a price cut of the ATS or CTS, lest it hurt resale values – itself a factor that could explain consumers' reluctance to buy them in the first place – but been offering subsidized leases, discounted financing, rebates and cheaper options. Combined with incentives from individual dealers, according to AN, buyers can be looking at five-figure discounts on buying a new Cadillac sedan. And now, finally, it seems the CTS will indeed get a little bit off its bottom line. Yet GM has been producing the ATS and CTS at rates that their sales can't keep up with. The automaker was forced to idle the plant in Lansing, MI, where it assembles the ATS and CTS for six weeks starting this past December. And since it reopened late in January, it's been reduced to a single shift as dealers try to move the metal they've already got. Meanwhile the plant in Arlington, TX, that produces the Escalade and its Chevy and GMC siblings has been running on overtime, with three shifts throughout the week and even into the weekend to keep up with demand. Profitable as it's been for Cadillac and GM, though, the Escalade does not represent the future of where it wants to take the brand - separating the Escalade as almost a brand unto itself that's been left out of the company's new naming scheme. If only it could make its sedans as successful as its fullsize SUVs, it'll be all set.