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Cadillac goes white-out on social media as prelude to Oscars announcement [w/video]

Cadillac appears to be in a very odd place at the moment. On one hand, Johan De Nysschen is pushing the company towards a much more luxurious image that includes converting 700 dealers into boutiques, and a blitz of new products is also supposed to be on the way in the coming years. However, at the moment sales aren't necessarily keeping pace with production, and there are reportedly heavy incentives available on some models. Now, we're seeing the earliest hint at the next strike in the brand's strategy as its social media presence goes white across the web. Go check out Cadillac's official pages on the major social media hubs, and all you can find is blank space. There's just a period on Twitter, a blank box on Facebook, another one on Instagram and the company logo is even gone from Pinterest. Perhaps most bizarre is YouTube, where Caddy is showing five minutes of absolutely nothing (embedded below) with no sound at all. The video description is only a period. All of this nothingness is supposed to be a lead-up to Cadillac unveiling a completely new advertising campaign during the Oscars on February 22. This method of blanking everything out beforehand could suggest a minimal, to-the-point message in the future. While it wouldn't be shocking for a few teasers to come out in the meantime, Caddy is keeping quite a secret before the big reveal.

Car subscription services: A slow, expensive start — but the potential is huge

Americans are used to paying for subscriptions — to magazines and cable television, for instance — but experience shows they'll cancel when the price of admission gets too high, or there are more tempting alternatives. Cord cutters ditched nearly 1.5 million pay-TV subscriptions in 2017, according to a survey by Leichtman Research Group. Cable TV started out cheap with basic offerings, and then got expensive. The auto industry's subscription offerings are new, but they're starting out costly, and not price-competitive with traditional leasing. The upside is that they take the hassle out of car ownership for busy people by letting the service take care of maintenance, insurance, licensing and taxes. And they give consumers choice, often allowing relatively painless switches between different cars in the automakers' lineup. Subscription services also point the way toward an ownership-free auto experience, and offer an easy transition to a potential world where ride- and car-sharing will be dominant. Subscriptions are here to stay, but consumers may take a while to "get" them. Lincoln's subscription service for lightly used 2015 to 2017 models, offered through the Ford-owned Canvas beginning this year, got off to a slow start. Many early subscribers canceled. Last month, Cadillac announced it would " temporarily pause" its $1,800-per-month Book subscription service for "adjustments" as of December 1. According to the Wall Street Journal, "Snags with the back-end technology used to support the service made some customer-service functions tedious and time-consuming, adding costs for the company." The challenge for automakers is to come up with a strategy that offers consumers a compelling, affordable option to regular ownership, and one that can also make a profit. I think they'll find that sweet spot, but they're not there yet. Jack Nerad, former executive editorial director at Kelley Blue Book and author of " The Complete Idiot's Guide to Buying or Leasing a Car," points out that "A lot of people expected that subscriptions would be very valuable for people who wanted inexpensive transportation, but the reality is quite the opposite. Subscriptions are offering more choices for the wealthy.

Al Capone’s bulletproof 1928 Cadillac Town Sedan is back on the market

It turns out that infamous mob boss Al Capone played an early role in the development of the modern armored executive car, and now there’s another chance to own his bulletproof 1928 Cadillac Town Sedan, which is being offered by Celebrity Cars of Las Vegas for a cool $1 million. It was last seen netting $341,000 at auction by RM SothebyÂ’s in 2012 and does not appear to have undergone significant restoration since then, raising the question of why its value has jumped nearly threefold. Painted green with a black roof, fenders and bumpers, the car is said to be the earliest surviving bulletproof vehicle, with nearly inch-thick glass and once lined (but no longer; read on) with nearly 3,000 pounds of asbestos-wrapped steel armor plating. It features a rear window rigged to drop quickly, so the tough guys in the rear seats could fire on any pursuers. Heavy spring lifts operated the side windows, which were also rigged to raise higher than usual to reveal a circular cutout big enough for the muzzle of a machine gun. In this case, the factory specs may be the least interesting part of the car, though it is undeniably a looker. It features a Series 341-A, 90-bhp, 341 cubic-inch L-head V8 engine mated to a three-speed manual, with a beam front axle and full-floating rear axle with semi-elliptical leaf springs and four-wheel mechanical drum brakes. It has only 1,111 miles on the odometer, having spent much of its history in museums or on display at carnivals and amusement parks. ItÂ’s believed to have flown under the fedsÂ’ radar in a Chicago garage owned by Emil Denemark, a known mafia associate and South Side Cadillac dealer who was related to Capone by marriage, when the mob boss began his slide into legal troubles leading up to his eventual felony conviction and jail time. In 2008, an elderly man named Richard “Cappy” Capstran told a friend that he had once helped his father install armor plating on a Cadillac owned by Al Capone. His father, Ernest Capstran, had repaired another of CaponeÂ’s vehicles and earned the mobsterÂ’s business fortifying the brand-new Cadillac. “My dad said, ‘We donÂ’t do that kind of work here.Â’ And they (CaponeÂ’s men) said, ‘You do now,’” Richard Capstran recalled in a recorded interview, per SothebyÂ’s. CaponeÂ’s associates reportedly also backed the car into the shop so no one could see what kind of work was being done to it.