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Luxury car brands scrambling to avoid a blue Christmas

DETROIT — When financial markets surge to new records, sales of luxury cars usually rise, too. Instead, October U.S. auto sales reports on Wednesday showed that a collapse in sales of luxury sedans is accelerating. Consumers have gradually shifted over to luxury sport utility vehicles from sedans in the past decade, but the trend — which has occurred in both the non-luxury and luxury sedan segments of the auto market — was particularly pronounced in October. Sales of Daimler AG's Mercedes-Benz S-Class, long a global benchmark for large, premium sedans, plunged 49 percent in October, and are down 24.8 percent for the year to date. General Motors' Cadillac brand said it sold just 779 of its CTS sedans in October. Demand for that car, designed to compete with German luxury sedans, is down nearly 33 percent for the year. "There's still a significant portion of the market that wants a car, but I'm sure there were people who preferred a horse to a car at one point." Cadillac's best-selling model this year is the XT5 compact SUV, which has more than doubled sales from a year ago. The shift within the luxury vehicle market away from sedans toward SUVs of all sizes is forcing some of the most prestigious brands to scramble to add SUV models to their lineups or boost SUV production to meet demand. "In the short term, there will be pressure to add (consumer) incentives, cut production or both," said Cox Automotive analyst Michelle Krebs. "And we just don't see an end in sight to this trend." The Dow Jones Industrial Average has been trading at all-time highs, usually a good sign for luxury sedans, but as major automakers reported new U.S. vehicle sales for October on Wednesday, sales for passenger cars continued their slide while luxury SUV and crossover sales rose again. According to Kelley Blue Book data, in 2007 luxury sedans made up 7.6 percent of U.S. new vehicle sales, while luxury SUVs made up 4.2 percent. Through September this year, luxury SUVs made up just over 7 percent of the market, compared with 4.9 percent for luxury sedans. In the short term, luxury brands could use holiday season sales promotions to clear slow-selling sedans off dealer lots, analysts said. Toyota's Lexus brand said on Wednesday it will launch its "December to Remember" year-end sales promotion for the 18th straight year.

Cadillac vehicles to go electric by 2030, will get real names

DETROIT — The head of General Motors' Cadillac luxury brand said on Thursday that a majority, and possibly all, of the brand's models would be electric vehicles by 2030. Cadillac President Steve Carlisle also said Cadillac was on track for "low double-digit" sales growth in China in 2019, despite a drop in overall sales in the world's largest vehicle market. Retail Cadillac sales in the United States were on track this year for their first increase since 2013, Carlisle said. Cadillac has previously signaled a move toward electric models. Carlisle also confirmed Cadillac would offer a large electric sports-utility vehicle (SUV) similar to the Escalade and that it could continue to sell internal combustion models alongside electric vehicles, depending on consumer demand. GM expects to begin production of the large Cadillac electric SUV in late 2023 at its Detroit-Hamtramck plant as part of a planned $3 billion overhaul of the factory, sources have previously told Reuters. GM's luxury brand also plans to introduce a compact electric SUV in China in 2022, with a companion model slated to go into production in the United States in late 2023, suppliers said. Cadillac showed a concept for a midsized electric SUV earlier this year. The division will use names for its future electric models, moving away from number and letter names such as CT6 or XT5. "Escalade is an awesome name," Carlisle said. Cadillac will refresh its existing gasoline-powered models one more time over the next decade and then focus on the electric models, he said. "None of us knows how quickly the transition will take place," to a fully electric lineup, Carlisle said. A key challenge for electric vehicles is driving range and Carlisle said Cadillacs will need a range of 300 miles to be competitive. Eventually, he said, "you need to be at 400 miles" with charging times in minutes. Cadillac also will expand the number of models equipped with GM's Super Cruise semi-automated driving system, Carlisle said. GM executives have previously suggested that a more advanced version of Super Cruise was in the works. Earnings/Financials Green Cadillac Electric Luxury

Cadillac's de Nysschen takes aim at Porsche 911, Cayenne

Johan de Nysschen has big plans for Cadillac. He's moved the brand from Detroit to New York, revamped its model nomenclature, and planning a raft of new models for the near future – including a $250,000 luxury sedan to take on the likes of Rolls-Royce and Bentley. But the veteran executive of luxury automakers has some more performance-oriented machinery in mind, too. Speaking with Car and Driver at the Los Angeles Auto Show last week, de Nysschen suggested Cadillac could be ready to launch a flagship sports car sometime in the next decade. The halo model would take aim at the Porsche 911 and do for Cadillac what Audi did with the R8, Mercedes is doing with the AMG GT and Acura once did (and is aiming to do again) with the NSX. Just what form it would take remains a big unknown, but de Nysschen indicated that the brand would need to be built up further before the sports car would be launched, lest it emerge too detached from Cadillac's image. The last time Cadillac delved into that territory was with the Corvette-based XLR, of which it sold only 15,000 or so examples – far below initial targets. The 911 rival isn't the only performance model de Nysschen has in mind, however. He plans to further expand the V series into a more substantial sub-brand to include a crossover to take on the likes of the Porsche Cayenne Turbo, BMW X5 M and all those many AMG-tuned Mercedes utilities. The idea of an entry-level model to slot in below the ATS was mooted as well. A range of diesel engines are slated to help Cadillac break into overseas markets in similar fashion to how Maserati has expanded its market reach with oil-burning versions of the Ghibli and Quattroporte. And we wouldn't be surprised to see Cadillac get in on a new flagship SUV being launched by Opel in Europe, either.