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Cadillac ad boss is happy controversial Poolside TV ad created debate

Remember Cadillac's controversial commercial for it ELR plug-in hybrid? Did you find it provocative? If so, that's a good thing according to the brand's advertising director, Craig Bierley. First aired during NBC's coverage of the Olympic opening ceremony, the minute-long spot returned to the tele again this weekend, bookending the Academy Awards on ABC. Titled Poolside, the bit was meant as "brand provocation" and whether you enjoyed it or not – sentiment is said to run 3:1 on the pro side – we can probably all agree it fulfilled its role as such. If you were one of those who felt the ad erred on the side of nationalistic consumerism (or what have you), your anger might be somewhat assuaged after reading this article from Advertising Age in which Bierley addresses most of what he believes are misconceptions about the message. For one, the spot isn't aimed at the One Percent, just those who make $200,000 a year. Or, as Craig Bierley, Cadillac's advertising director, calls them, "people who haven't been given anything." Bierley told Advertising Age that the spot doesn't celebrate workaholicsm, instead, "We're not making a statement saying, 'We want people to work hard.' What we're saying is that hard work has its payoffs.'" While our commentors seemed mostly to enjoy discussing the value proposition that is (or is not, depending on your point of view) the Cadillac ELR, the majority appeared to enjoy the commercial. If you were one of those offended, however, let us know if your opinion has changed upon reading Cadillac's defense. If you don't remember what all the fuss was about, scroll below to take another dip in Poolside.

Best and Worst GM Cars

Oh yes, because we just love receiving angry letters from devoted Pontiac Grand Am enthusiasts, we have decided to go there. Based on a heated group Slack conversation, the topic came up about the best and worst GM cars. First of all time, and then those currently on sale, and then just mostly a rambling discussion of Oldsmobiles our parents and grandparents owned (or engineered). Eventually, three of us made the video above. Like it? Maybe we can make more. Many awesome GM cars are definitely going unmentioned here, so please let us know your bests and worsts in the comments below. Mostly, it's important to note that this post largely exists as a vehicle for delivering the above video that dives far deeper into GM's greatest hits and biggest flops, specifically those from the 1980s and 1990s. What you'll find below is a collection of our editors identifying a best current and best-of-all-time choice, plus a worst current and worst-of-all-time choice. Comprehensive it is not, but again, comments. -Senior Editor James Riswick Best Current GM Vehicle Chevrolet Corvette We were flying by the seats of our pants a bit in this first outing and my notes were similarly extemporaneous. When it came time to tie it all together on camera, I failed spectacularly. Thank the maker for text, because this gives me the opportunity to perhaps slightly better explain my convoluted reasoning. I chose the C8 Corvette because it's simply overwhelmingly good, and it's merely the baseline from which this generation of Corvette will be expanded.  While the Cadillac CT5-V Blackwing (more on that in a minute) is an amazing snapshot of GM's current performance standing and its little sibling so enraptured me that I went out and bought one, their existence is fleeting. Corvette will live on; forced-induction Cadillac sport sedans, not so much. So while all three are amazing machines when viewed in a vacuum, the Corvette stands above them as both a reflection of GM's current performance credentials and a signpost of what is to come. So, given the choice between the C8 and the 5V-Blackwing right now, I'd choose the C8. In 10 years, when the Blackwing is no longer in production and Corvette is in its 9th generation? Well, that might be a different story. Now, just pretend I said something even remotely that coherent when we get to the part of the video where I try to make an argument for the 5-V Blackwing as best GM car I've ever driven. Or just laugh at me while I ramble incoherently.

Sunday Drive: An automotive flavor for every taste

Last week was flush with interesting new vehicle debuts, led by the new 2019 Hyundai Santa Fe. This crossover is entering straight into the heart of one of the world's most competitive automotive segments, and it's doing so with a fresh sense of style and a brace of new technologies. Our readers are clearly intrigued – the Santa Fe was the biggest news story of the last week on these online pages. It's fitting that a crossover generated a lot more interest than a traditional wagon, though we don't really have to be happy about it. Still, the completely new, fully redesigned Volvo V60 is worth taking another look at. First of all, it's pretty, in a traditionally Scandinavian way. Second, it's quick, with a 0-60 time of as little as 4.8 seconds. And finally, it's practical, with all kinds of room for cargo without the dynamic penalties of an unnecessary lift kit. Moving on from new vehicle debuts, we took another long look at the Honda Ridgeline. It's definitely a non-conformist pickup truck, based not on a body-on-frame platform but on a more carlike unibody design. That means it can't tow as much as some other trucks, but it also means the Ridgeline drives better than any of its more truckish competitors. It's the Swiss army knife of pickup trucks. Rounding out our coverage from last week are three sets of spy photos, each showing the interior of a hotly anticipated new model. One is a truck, one is a crossover, and the last is a sportscar. All of them are worth another look. As always, stay tuned to Autoblog this week for all the most important news in the automotive world. 2019 Hyundai Santa Fe unveiled 2019 Volvo V60 | Sleek, swift new twist on the Swedish wagon 2018 Honda Ridgeline | Pocketknife pickup is up for anything 2019 GMC Sierra interior looks just like the Silverado's 2019 Cadillac XT4 interior has actual buttons, no more touch-sensitive panel 2020 Porsche 911 992 spy shots show interior and manual transmission Cadillac GMC Honda Hyundai Porsche Volvo Truck Crossover Wagon Luxury Performance Sedan hyundai santa fe