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GM design boss Welburn says Lincoln isn't a Cadillac rival [w/poll]

General Motors Vice President of Global Design, Ed Welburn, had some dismissive words for a certain cross-town luxury brand during an interview with Car and Driver. When asked about his thoughts on Lincoln, Welburn deflected, before saying, "I don't consider Lincoln to be a competitor for Cadillac."
"They're not a global luxury brand. I don't consider them a competitor. Are they a competitor for Buick? Quite possibly. But not for Cadillac," GM's head designer explained. Welburn, who's been at the helm of GM Design North America since 2003 and is the first to hold the position of VP of Global Design, has been instrumental in the styling renaissance at GM, so predictably, Car and Driver's interview with him focused on the design aspect of cars.
During the interview, Welburn explicitly denied plans for a reborn Cadillac XLR, even as a new Chevrolet Corvette is hitting the market and strides are being made with Cadillac's V-Series performance arm saying, "We have a lot of cars that we're working on for the Cadillac brand. The XLR is not one of them right now."

GM's Cruise Origin EV platform to be shared by many electric vehicles

GM on Monday announced that it was spending $2.2 billion at its Detroit-Hamtramck facility, part of its $3 billion commitment made after the UAW strike to transform Hamtramck into the company's first plant to exclusively build a wide variety of electric and autonomous vehicles. The operation will eventually employ 2,225 people. Hamtramck is still building the Cadillac CT6 and Chevy Impala. Production of those cars will wind down Feb. 28, when GM will idle the lines for 18 months of retooling. During the transition, more than 800 workers will likely be transferred to build pickups at Fort Wayne, Indiana, or Flint, Michigan. When Hamtramck production of new EVs begins in late 2021, the Cruise Origin electric shuttle revealed last week will be among the first vehicles built there. Also, an electric pickup likely branded as a Hummer to be sold as a GMC, which will be debuted by LeBron James during the Super Bowl this Sunday. GM made quite a few pronouncements during the unveiling of the electric, autonomous Cruise Origin last week in San Francisco. We heard that the Origin was designed to last for for 1 million miles, be "roughly half the cost of what a conventional electric SUV costs today,” and riders could save as much as $5,000 per year by giving up their cars for Origins. Much was left out, as well, such as detailed specs on the platform, and when the Origin could see wide deployment. Carscoops addressed one open question about the platform, reporting that the Origin's bones will be shared among a number of other GM battery-electric vehicles, probably starting with the Cadillac EV due in 2021. The site received confirmation of that tidbit from Megan Soule, the automaker's assistant manager of Electrification, Battery Technology, Fuel Cells, R&D and GM Ventures Communications. It seems what we've been shown in the Origin is the first fruit of the multi-vehicle EV strategy GM CEO Marry Barra presented at the 2017 Barclays Global Automotive Conference. One of the slides (below, full PDF presentation here) touts an "All new multi-brand, multi-segment platform" with a "Structurally integrated all new battery system." The next slide places that modular platform at the center of 11 new vehicles, the van-looking silhouette on the upper right labeled "SAV," for shared autonomous vehicle, apparently in reference to the Origin.

Cadillac Celestiq electric sedan could top $200,000

General Motors teased a slew of new electric vehicles last week at a media event where cameras weren’t allowed, and now thereÂ’s more news about the Celestiq, one of the two EVs in the pipeline for Cadillac. Reports suggest it wonÂ’t come cheap and will retail for at least $200,000. Wall Street Journal auto writer Mike Colias dished that detail, along with word of a mid-2020 launch, on Twitter, attributing it directly to Cadillac President Steve Carlisle. Cadillac has made no official mention of starting price for either the Celestiq luxury sedan or the Lyriq, an EV SUV that it has previously teased. A spokesman told Autoblog the brand wouldnÂ’t comment on future product speculation. Leftover scraps from Cadillac flagship ‘CelestiqÂ’ news: ItÂ’ll be hand-built in the hundreds per year, Caddy chief Steve Carlisle said. Price? Six figures Â… “and it wonÂ’t have a 1 in front of it.” Due mid-2022. — Mike Colias (@MikeColias) March 5, 2020 If true, the six-figure MSRP would make the Celestiq the most expensive Caddy ever assembled, at least outside of one-off coach builds and the presidential limo, vaunting it into the same class as brands like Bentley, Lamborghini and Rolls-Royce. By way of comparison, the limited-edition ultra-luxury 1957 Cadillac Eldorado Brougham four-door debuted with a $13,074 price tag, the most expensive car of its day and the equivalent of around $120,000 in todayÂ’s dollars. So what do we know about the Celestiq? For starters, itÂ’ll be a halo flagship hand-built in limited quantities somewhere in the Detroit area. Our reporters who saw the white four-seater describe it as having a long, fastback roofline, no side mirrors or visible door handles, with a long wheelbase, short overhangs and a tinted glass roof. A rendering of the interior showed an LED instrument cluster and infotainment display that stretches between both A pillars, with touchscreen interfaces on the rear of the front seats. It also reportedly features a hatch instead of a conventional trunk and styling cues from the Escala concept from 2016, shown above. Cadillac teased it as the “ultimate luxury experience” and said it would be highly customizable. Cadillac also showed off the Lyriq, the name itÂ’s given to its midsize electric crossover that it had previously promised to unveil in April, possibly at the New York Auto Show, if it manages to happen given the coronavirus.