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2021 Cadillac Escalade teases us with sliver of a design preview

We know the 2021 Cadillac Escalade will be breaking cover on February 4 to join its full-size GM truck compatriots. And now we know Spike Lee will have the honors of introducing the Cadillac at the Oscars through a short film he directed called “Anthem.” Cadillac also took the opportunity to tease the new Escalade's front end with this nugget of a preview. We get to see the grille, headlight and DRL design of the 2021 Escalade, staring daggers through Spike LeeÂ’s back in a studio. The grille is a traditional Escalade look, eschewing the grille design seen on more recent Cadillac SUVs like the XT6 and XT4. It uses larger silver bars that scythe across the front end as opposed to the mesh and speckled black/chrome seen on the Cadillac crossovers. Similar to the XT6, however, it does go with a horizontal main headlight and a vertical DRL. This marks a departure from the vertically-oriented headlights weÂ’re used to seeing on the biggest Cadillac. WeÂ’ll note that the bumper-width lower grille appears to be done in black, but thereÂ’s no shortage of chrome on this EscaladeÂ’s front end. Our best look at the interior is through a grainy video Cadillac teased to us about a month ago. ItÂ’s going to have 38 inches of curved screen, using OLED technology. ThatÂ’s going to be lovely to look at. The front end teased in this photo is plenty fine, too, but weÂ’re not seeing anything thatÂ’ll upset the apple cart from an exterior design perspective yet.

Cadillac's new ad campaign to tell you how to get lucky

Cadillac is set to launch a new ad campaign this fall, as it attempts to maintain the momentum established by new models like the ATS. The campaign comes from an agency called Rogue, and according to AdAge, will lean on American values. It's called, "Work Hard. Be Lucky."
The campaign is fairly self-explanatory, just from the tagline. It's meant to make a Cadillac seem more attainable to the average, aspirational buyer. It does kind of pander to that American idea that everyone's hard work gets rewarded, but as ad campaigns go, that's not a bad thing.
Somehow, it doesn't roll off the tongue quite like "The Standard of the World." As AdAge points out, Cadillac's advertising over the years has lacked a real coherent theme, although we'll admit to enjoying the most recent campaigns, particularly the around-the-world jaunts with the ATS. It's unclear if the "Work Hard. Be Lucky." theme will evolve into an actual tagline for the brand, with Caddy spokesman Dave Caldwell telling the advertising mag, "It could very easily end up being a line of copy along with other lines; we don't really know yet. It's an open question as to how dramatically it will be featured."

Cadillac boss: We will have diesels

Johan de Nysschen doesn't usually mince words about his plans, and the Cadillac boss says that diesel-fueled models are on the horizon for the luxury brand in the US by the early 2020s. The four- and six-cylinder engines under development would launch first in Europe about 2019. "We will definitely bring them to the US," de Nysschen said during a press event, according to Automotive News. Unfortunately, the Cadillac president isn't saying which models would get the diesels, yet. This plan has been in the works for at least several months, and Cadillac made mention of the two oil-burners earlier this year during the unveiling of its new V6 engine. De Nysschen broached the possibility during an interview at the 2015 Detroit Auto Show, and he also referred to the inclusion of hybrids and plug-ins into the company's lineup at that time. Last year, a rumor suggested the addition of a V6 turbodiesel into the Escalade range. There were also rumblings of an oil-burning ATS during that model's launch. While Cadillac is no stranger to offering diesels in Europe, the decision to develop these new ones could come at an inopportune time. Governments there are rapidly moving against the fuel in favor of electrification. Tighter emissions regulations could also be on the way for the EU. Related Video: