Cadillac Cts 2009 on 2040-cars

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Cadillac Oscars ad shows none of its cars or trucks

Can you sell something without actually showing the product in an ad? While this sounds like a question that Don Draper might have, Cadillac apparently thinks it's possible with at least one of the brand's three upcoming Oscars commercial. Days after whiting-out the company's social media presence in preparation for the new campaign, some of the advertising is finally here. Titled Dare Greatly, the first released spot goes for a stripped down, minimalist aesthetic. The entire piece is made up of voiceover and ambient noise set over slow-motion driving shots of New York City. Viewers catch a few out-of-focus glances at a Cadillac interior, but otherwise the only vehicles in the commercial are the ones parked along the street. The speech that is the centerpiece of the ad is all about the glory in just making an attempt, rather than criticizing others. "There is no effort without error and shortcoming," it says at one point. According to The Detroit Free Press, the text comes from a lecture by Teddy Roosevelt in 1910 at the Sorbonne in Paris. Cadillac's commercial never actually attributes the words to the former president, but the company is playing up the connection on social media. The full 1:30 version of the spot is already streaming online, but Cadillac is cutting the commercial into 30-second and 60-second versions to air during the Oscars, according to The Detroit Free Press. Of the brand's two other ads during the awards show, at least one of them shows the company's vehicles.

The syrupy sweet tale of the Pink Cadillac Margarita

In our last installment of the irregular and irreverent series on drinks loosely connected to – or named after – automobiles, we sipped a Taxi cocktail, which in its original form tasted a bit like a margarita infused with Blackjack chewing gum , except worse. This time, we explore mythos behind a drink so pink it usually doesn't make you stop and think. But that's what we're going to do. And, as always, enjoy cocktails (and reading about them) while you're not behind the wheel. Our brother lives in Detroit, where old American cars go to not die. On the streets of the Motor City, you will see all manner of holey-mufflered, salt-rotted, spring-sagging Big Three iron plowing along shoddily. Our brother's next-door neighbor is a connoisseur of such vehicles, and thus populates his driveway with a cache of Malaise Era Cadillacs. (His dog lives in one.) His latest addition, which our brother texted us a photo of recently while we were eating fish tacos in Los Angeles, is a Desert Rose 1977 Coupe DeVille (seen below). Since we're always thinking about cars or drinking (or both), and we were eating Mexican, this put us in mind of a cocktail our cousin's trashy bridesmaid made us try at her wedding in Charleston: the Pink Cadillac Margarita. Suddenly, we were thirsty. The Pink Cadillac Margarita is, quite obviously, a pink drink – a somewhat cloying, if deliciously chuggable concoction colored with a spritz of Ocean Spray, or Chambord liqueur if you're classy. Pink drinks get a bum rap. Blame it on the Cosmopolitan, and everyday misogyny, but many people find pink drinks frivolous. As expert drinkers, and drink experts, we would counter that the consumption of alcohol is, at its essence, about being frivolous. Never mind that the chemical is a depressive; Consuming it is about putting on your rose (or rose) colored glasses, and getting ready to make some mistakes. The Pink Cadillac is apparently so named not just because of its signature color and the irresistible musical connection between Cadillacs and pinkness (see: Aretha, Springstein, Natalie Cole). The moniker also derives from the quality of the ingredients – drawing on the historical expression "The Cadillac of..." to signify something top-shelf. "It's difficult to know quite how that name was derived," says Melody Lee, Cadillac's director of brand strategy.

2017 Cadillac CT6 Plug-in Hybrid is the most efficient and torquey CT6 of all

Cadillac is returning to the hybrid game after discontinuing the ill-fated ELR, this time with an existing car and a new drivetrain. The company has taken its CT6 flagship and given it a turbocharged 2.0-liter four-cylinder, a pair of motors, and a big battery pack. The result of this combination is a CT6 that manages a rating of 65 MPGe, can go 30 miles on a full electric charge or 400 miles combined with the engine. The powertrain produces 335 horsepower and 432 lb-ft of torque. That's the same amount of power as the 3.6-liter V6 CT6, and more torque than that engine or the twin-turbo 3.0-liter V6. Cadillac claims the CT6 plug-in is capable of hitting 60 miles per hour in 5.2 seconds and reaching a top speed of 150 mph. The green and grunty CT6 plug-in will be available this coming spring, and it will have a premium price of $76,090. Cadillac says that its equipment list is comparable to the CT6 Premium Luxury trim level, which starts at $64,590 with the 3.6-liter V6, and $68,590 with the twin-turbo V6. However, in addition to the hybrid powertrain, Cadillac throws in a number of features that are options on the conventional gasoline models. To get the hybrid's rear seat infotainment system and enhanced night vision, a buyer would have to add $5,800 in option packages. That still leaves the twin-turbo model $1,700 shy of the hybrid, but that's not a terrible trade for the option of fuel-free driving for at least some of the time. Related Video: Featured Gallery 2017 Cadillac CT6 Plug-in Hybrid View 15 Photos Image Credit: Cadillac Green LA Auto Show Cadillac Hybrid Luxury Sedan cadillac ct6 2016 LA Auto Show